FrameMakers
PFG, Picture Framing God
I was shopping with my wife last week. We passed by some cute little bird houses made in china. They looked good at arms length and were being marked down from $10 to $5 each.
My wife has a collection of craft bird houses that normally run $50 and up some way up.
My theory is that the cheap products coming in from overseas set the perceived price value. The consumer wants the quality of the higher end but feels it is to expensive compared to their perceived price value. Then they have to weigh Quality verses Price. Today price seems to be winning unless the difference is small.
Today I had a lady in looking for a ready made for an 16x20 photo. She wanted to add a mat. I showed her a 22x28 frame and some mats. The job priced out to $103 with us fitting the piece and dry mounting the photo. The job came to $120 with a custom frame that allowed for even mats around the photo. She thought hard about it and went for the custom frame. I'm sure that if the custom frame had been $20 more she would have gone with the ready-made.
My wife has a collection of craft bird houses that normally run $50 and up some way up.
My theory is that the cheap products coming in from overseas set the perceived price value. The consumer wants the quality of the higher end but feels it is to expensive compared to their perceived price value. Then they have to weigh Quality verses Price. Today price seems to be winning unless the difference is small.
Today I had a lady in looking for a ready made for an 16x20 photo. She wanted to add a mat. I showed her a 22x28 frame and some mats. The job priced out to $103 with us fitting the piece and dry mounting the photo. The job came to $120 with a custom frame that allowed for even mats around the photo. She thought hard about it and went for the custom frame. I'm sure that if the custom frame had been $20 more she would have gone with the ready-made.