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Grumbler in Training
Good rainy Sunday topic...I am interested in anyone with a measured response from direct mailing. By measured response I mean positive response, be it new customer, orders, etc. Something tangible that you were able to see as a response to your mailing. Such as a new customer coming in, or a new order being placed, as a result of receiving your mailing. Also type of piece (coupon, brochure) full color, b&w, number of pieces mailed, time of year, total costs, etc. Seeing as there are so many framers with some form of pricing software and data base I am interested in seeing how many use this information effectively. Please don't use guesstimates. I know all about the intagible benefits, but for this discussion let's keep it to the bottom line, brass tacks, show me the money benefits. Go Patriots!