Hi, Will Funtime. Great question, and all good answers, above.
The answer to your question also involves values/awareness, and tailoring one's business model to meet them.
From a customer perspective, it's seen in buying choices. Do they most value...
- Longevity/preservation.
- Cycling easily replaced decor
- Perceived cost savings
- Perceived convenience
- Learning the range of properties of framing materials
- Not learning same
How and where people buy framing often answers these questions.
Sometimes, those answers could change, with a bit of education.
At others, the customer prefers not to be educated.
As for business models, that also comes down to value and awareness, as well as one's skill set.
How does a business owner prioritize the following, and can they create a model that best serves these values?
- Financial success
- Meeting customer expectations
- Customer education
- Aligning results with personal values/aesthetics
- Having a fulfilling work lifestyle
With your original question, what you're seeing is one expression of the above. Many people buy framing,
without regard/understanding for how well it will last. Because of this, a huge market exists that services their needs.
Plenty of framers successfully tap into this market, and it's easy for those of us with different values, to disparage them.
But, the truth is, they're successfully serving a market, and profiting from it. On the other hand, one might prefer to
focus on offering higher quality, longer-lasting framing, and educating as to why it matters. This model can also succeed,
if one finds a supportive customer base.
Some businesses choose one path and stay in that lane. Others, especially at smaller shops, often do both.
This is where education comes in, because a brief explanation can really help a customer short out their values.
Because of this, most of my customers choose better quality materials and methods, but I do offer both.
If a customer insists on using lower quality materials, or a method with pitfalls, I make sure they understand
what they are getting. (And sometimes, if it would really botch the art, I send them off to find a better fit.)
So, the answer to your question depends on what one values. If it's longevity, then best to avoid pressing art
to glass. And given that, the methods described above are best heeded. If longevity is not an issue, and
the customer is well-informed, then other methods are used. Thanks for reading a long note, and would
love to hear more of your thoughts.