mickdermesser
Grumbler
This week we framed a wide Bev Doolittle print 46X12. It had a 4 inch double mat, so it was a very wide short frame. The customer chose one of the LJ mouldings in the La Hacienda line. It has spiral swirls that resemble rope on the front.
Anyway, the customer brought the framed print back to us saying that the mat was cut at a bad angle, and that one side was shorter than the other. She said that she hadn't noticed it until she hung it and viewed it from far away.
I measured the frame, the mat, and the image on each of the corners and in the middle. Everything measures the same! I then put it on an easel and held a long mat scrap over the top moulding and the mats and image looked straight. Apparantly, the spirals in the moulding caused an optical illusion.
We have used this Moulding on smaller frames and did not notice the effect. It could be that the wide dimensions increased the illusion.
When I explained this to the customer, she was very skeptical; but eventually she agreed that the effect went away when you cover the spirals. We are going to reframe the print in a different moulding at no additional charge.
Anyway, the customer brought the framed print back to us saying that the mat was cut at a bad angle, and that one side was shorter than the other. She said that she hadn't noticed it until she hung it and viewed it from far away.
I measured the frame, the mat, and the image on each of the corners and in the middle. Everything measures the same! I then put it on an easel and held a long mat scrap over the top moulding and the mats and image looked straight. Apparantly, the spirals in the moulding caused an optical illusion.
We have used this Moulding on smaller frames and did not notice the effect. It could be that the wide dimensions increased the illusion.
When I explained this to the customer, she was very skeptical; but eventually she agreed that the effect went away when you cover the spirals. We are going to reframe the print in a different moulding at no additional charge.