I haven't been to Atlanta in 6 years and that was as a buyer for another company. This will be my first time going since I opened my own place. I wouldn't miss it for the world. The rooms aren't terribly expensive, they could be much worse. IMO the timing of the show is just right, though if it was end of September I would probably not go, too close to the holiday season. This is perfect opportunity to freshen up your walls, make some deals and stock up on moulding for the season. Quite honestly, though I felt my trip to Vegas was very productive, met lots of great people, great classes, I may not go this next time. The second hand smoke just killed me. I felt like crap for weeks afterwards. Which is a shame since I would be missing two shows. But it may make more sense for me to go to the NY Gift Show which I keep missing. Last year I think it was the same weekend as Vegas.
I have to look at the full spectrum of m business. The gift boutique portion of my business is growing. I'm old hat at the framing business, but still quite new to the handcrafted gift part. A few weeks ago I went to the Buyers Market in Philly, and have added several new lines. I think that was one of the best business decisions I have made since I opened.
I don't think it's necessary to go to every tradeshow. You need to pick and choose which is best for you. Time of year and current situations for your business and all important factors to consider. But I do feel a frame shop that never or rarely attends a tradeshow is at a disadvantage. There is too much to gain to not ever go. Many may say I can't afford to go, I say can you afford not to go? One a year is a great goal!