As I recall, the AFC went out of business a couple of years ago. It was a great idea that never quite fulfilled its mission. I believe it started as a PPFA venture, but when some questions about its operation came up, PPFA stepped away from it. It continued independently, with no involvement of PPFA.
Its funding came from percentage-of-sales donations through suppliers. It worked the way we pay sales tax, except that that money collected by the suppliers went to AFC instead of a government.
Framers eventually became discouraged by the lack of benefit resulting from their donations, and asked suppliers to stop adding on the 1% (or whatever the amount was) of their purchases as a donation to AFC.
AFC's funding must have produced a lot of money, which could have purchased some significant national advertising. Trouble is, we were never able to get an accounting of how that money was spent. It just seemed to disappear. What a shame.