For some reason, Manetti gold leaf is sold at a premium above the usual selection of leaves available from gilding suppliers. Maybe it's because Manetti still beat their own leaves as opposed to the leaf being imported from China, as has been suggested by Cornel.
I tend to think that the problem you are seeing is more to do with the adhesion of the leaf on to the bole surface.
You mention that you are using gelatin as your gilding medium. I would suggest that you use a high grade Rabbit Skin Glue (RSG) instead.
This is because RSG contains a mixture of two important proteins, chondrin and glutin.
The chondrin contributes the adhesive properties to the glue and the glutin provides the gelatin element. RSG contains the ideal blend of these two proteins and is usually considered superior to using gelatin alone which is just purified glutin.
I would recommend using the Manetti brand RSG.
When you have made up the standard strength RSG (40gm to 700ml water), take 100ml and add some water to make it up to 400ml.
Now paint that thinly and in one direction, over the dried bole.
Whilst waiting for that to dry, make up a suitable gilding liquor.
To a jar of 50% water to 50% brandy stir in tiny amounts of RSG until the liquor goes cloudy. Try not to add too much as this will inhibit the later burnish and give the gilding a rough appearance. Look for a more foggy appearance.
What this does is promote the appearance of 'lap lines' which will appear as you wear down the finished gild.
Finally you mention using fine wire wool to wear down the gilding. An alternative worth trying is to rub the gilding with a paste of Pink Rottenstone and mineral spirits (White Spirits - not methylated spirits)
Use a cotton wool ball soaked in the spirits, dipped in to the pink rottenstone (not the grey rottenstone) and rubbed into the gilding.
This will give you a more measured effect as you see the lap lines begin to ghost through the finish.
Mineral spirits will have no effect whatsoever on the gilding and will evaporate cleanly away leaving a fine film of dried rottenstone.
This can be wiped away with some dry cotton wool balls and the surface buffed up to a clean shine.
You can also burnish at this point using a little mineral spirits to lubricate the agate and prevent scratching.
Let us know if this helps.