Kathy,
I respectfully disagree with your perception about my purpose and reason of being on this forum.
Firstly, I am in no danger of going out of business because I make quality frames, quite the contrary. I was, am and will be addressing a small market that will always be there, with its very refined, specific, critical needs and purchasing power to buy quality frames. My business actually increased in time while mid and low end framers lost business to BB's and are closing shops in large numbers. From 1997 today half of then existing framers went out of business. You thought that high enders were the making of those numbers? Think again. I can't recall one name from my costumers list that went out of business in last 10 years!
In reverse, today I saw unframed so called "Collector’s prints" being sold in a Flying J general store and I expect to find framed prints and mirrors in next one I'll visit, if you grasp my hint.
For your records, those who sell plastic frames and chose to compete with BB's never been my clients, so, you falsely speculate that I cry over loosing something I never had (framers wanting cheaper alternatives for their clients) and feeling threatened by things that don't compete with my product but yours. Incidentally, LJ lately embraced hand finished, water gilded in genuine gold leaf custom made frames, not plastic Louis XIVs, and I hear that Roma is right behind LJ and getting ready for the same move with a larger splash.
Please mark my words.
Mid and low end framers (and, I repeat, those are not my clients) are in real danger of extinction because they kept nothing of special value about their business, that is to say nothing that can't be duplicated industrially and be offered for less than they can make it themselves for. Most every other type of business is feasting at what once was framers' turf. Framers gave others the lethal weapons that are now turned against them. Look at what "designing a frame" and "making a frame" came to mean in today's independent framers's lingo. Today framers are the third or fourth generation down on this path to self destruction; they arrived to a point where they can function without technically making frames, without inventory, without chopper, without the slightest understanding of what it takes to make, finish, alter or fix a frame, but can't survive without a fax, a phone, a large window, 2000 corner samples on the wall and a computer assisted mat cutting machine. All those changes encouraged standardization and increased productivity, but what's driven by volume and productivity is no art, is nothing special and irreplaceable, and sooner or later will end up by being made industrially for pennies apiece.
Being ready to throw the towel in the ring at the end of your lease, you are a living example of this destructive process although still unaware of what hit you so hard. You are unable to grow and sell cheap frames by the tons, and equally unable to produce something of demand that would be at the same time of high value, unique and distinctively yours, something that the large frame industry either can't or don't bother to copy. Funny that you thought that I was lamenting for my business and showed others how to read my case, when you failed monumentally at reading yours (leave alone Mark Bluestone's "How to be a Survivor" article in a recent PFM).