The Nori is used in conjunction with varying strengths (thickness, weight, tear strength all factored to the same properties in the item being hinged) of Japanese papers. The papers are torn to make minimal attachment point hinges. The Nori is applied to the hinge, allowed to air dry for a period of time (pure experience, no exact science) and then applied to the back of the border of the item being hinged. The pattern and frequency is also a matter of size and weight. The loose end of the hinge is attached to the mount board using a similar method, or passed through the mount using a beveled slit and attached to the back of the mount board.
There are several methods of applying the Nori. The latest is called "micro dot" and is supposed to provide a good attachment with the least distortion from the humidity in the paste. Hugh post a link to the PFM article that explained this technique in another thread recently.
The argument against pressure sensitive adhesives, for the most part, is that the chemical nature of the adhesive changes over time and the resulting substance can produce acidic gasses, release discoloring solvents, fail, or any combination of the above (and probably some other things as well, but this seems to be argument enough).
The starch pastes are inert and can be successfully removed from the art if necessary.
The terms are all somewhat corrupt from misuse with "acid-free" being the poster child. Any technology or material acceptable for preservation of the item being framed should be deemed "non-donor".
Doc, good luck keeping up with the printing technology and it's standardizations. From this framers point of view the applications are ahead of the science so we're going to be in for some unpleasant surprises down the road.
On the other hand I just saw a print from a yet to be releases Epson 9800 (the person who printed it is a beta tester for Epson) and the color is incredibly rich.