TruVue Marketing

wpfay

Comfort Badger
Forum Support Team
Forum Donor
Joined
Sep 1, 2000
Posts
14,826
From
Jacksonville Beach, FL USA
Business
Sunshine Frames
I just received a packet from TV with some post cards and fliers...the normal marketing stuff.
But...also included was a mouse pad(?) that had listed all of TV's glazing products and their preferred application in different framing situations (0-3 stars). The first column has to do with framing fragile works on paper such as charcoal or pastel drawings. TV rates the museum glass as a 3 star performer, and the conservation clear as a 1 star performer. The only thing I could think of that would make the difference between the two might be better static charge protection from the museum product.

So the question is, does the museum product really provide better protection for this particular kind of art, or is TV spinning something to get the desired sales of museum glass? I would really like to know, because I could sell more of the product if there was proof that it was in fact better for the application.
I know that the optical coating on the Optium acrylic dissipates static, so it is acceptable to use on pastels, but the coating on museum glass is a totally different process, and product.
 

FramingFool

Inactive Account
Joined
Sep 5, 1998
Posts
528
From
New Cumberland, PA
I noticed the same thing ... and have the same questions ....but their mouse pad DOES work well with an optical mouse...
 

Framerguy

PFG, Picture Framing God
Joined
Apr 12, 2001
Posts
7,261
From
Destin, Florida
I had a TV rep call me this morning, by coincidence. He wanted to know if I needed anything and asked if I was aware of the TV rebate on glass this month. I told him that I had already sent in a rebate and would be sending in another after my next delivery.

He wanted to send me a goodie box with glass handling gloves, box cutters, labels for dustcovers, and all the new display pieces that TV had. I told him what I had and what I needed and he is shipping this stuff to me.

So when did I get on their list? I have never had TV call me in my entire framing career. I am not complaining but I was curious as to how they decide who to call and when you qualify to be on their call list.

(I told him I could use another 6 boxes of CC but that wasn't part of the "goodie" box, I fear.)

Framerguy
 

preservator

SGF, Supreme Grumble Framer
Joined
Mar 23, 2001
Posts
2,209
From
Wilmington, DE
Optium has a coating of indium tin oxide that
disperses static and makes it better than glass
in that way. Anti-reflective coatings are usually
silicates and titanium dioxide and UV coatings
are polymers; neither disperses static.

Hugh
 

Mike Labbe

Administrator
Forum Support Team
Forum Donor
Joined
Jun 25, 2002
Posts
18,228
From
Lincoln, RI
Business
Get The Picture
You can order the "goodies" from their website as well...

Mike
 
Top