Bonhomme
Grumbler in Training
Hi all!
First time poster to the board, but have been reading for some time. Really a great resource! I am still a relatively new owner of a custom framing business (we also do photo work)...
As for my question... It is whether to carry larger-size readymade frames. More specifically- we have been carrying fairly inexpensive aluminum frames with acrylic glazing in the standard poster sizes above 11x14 and up to 24x36.
Are we cutting our own throat by doing so? We are in a college area, so there is a market for frames into which to slip posters, but I sometimes feel that carrying them makes it too easy for the customer to "cheap out" and have us cut a mat (if necessary) and slip it into a poster frame if it is something that would otherwise be custom done (and it is a fairly affluent area). Unfortunately, I also sometimes feel it makes it too easy for some of my employees to give in to customer price complaints and do the same...
Obviously, you don't like to lose any sale, but I wonder if it actually cuts more against us in the long run.
Thoughts? Experiences? Sorry if this wasn't worded too clearly or if it has been addressed elsewhere...
First time poster to the board, but have been reading for some time. Really a great resource! I am still a relatively new owner of a custom framing business (we also do photo work)...
As for my question... It is whether to carry larger-size readymade frames. More specifically- we have been carrying fairly inexpensive aluminum frames with acrylic glazing in the standard poster sizes above 11x14 and up to 24x36.
Are we cutting our own throat by doing so? We are in a college area, so there is a market for frames into which to slip posters, but I sometimes feel that carrying them makes it too easy for the customer to "cheap out" and have us cut a mat (if necessary) and slip it into a poster frame if it is something that would otherwise be custom done (and it is a fairly affluent area). Unfortunately, I also sometimes feel it makes it too easy for some of my employees to give in to customer price complaints and do the same...
Obviously, you don't like to lose any sale, but I wonder if it actually cuts more against us in the long run.
Thoughts? Experiences? Sorry if this wasn't worded too clearly or if it has been addressed elsewhere...