Framer- There are two maxims in business:1) If you never run out of an item, You are stocking too much, and 2) If no one one turns you down because of price, you're charging too little. The trick is developing a balance between too high and too low. It's a skill called management and needs to be honed as assuredly as cutting a mat without overcuts. It seems to be the one skill that too many in our trade thinks comes naturally. As maybe one of the few non-framers on this site, I'll share something we do to help us make these decisions. We send all our troops into the field every 6 months to do competitve shopping. They do 2 in-store visits, and 3 phone estimates. We use the same criteria, so we can monitor price movement and chart that movement. I know some people will view this as inappropriate, but it's called market reasearch, plain and simple. I'll promise the big guys do it, and just because you're small doesn't mean you need to think that way. And please, don't shirk it because you are too busy. If not you, then get somebody; maybe a high school kid, or that retired spouse underfoot.With this data, you will be able to take the increases necessary to be competitive with out the fear that drives most resistance. We look for mark-up opportunities as well as new items and ideas. Get out more often. What percent of rejection is acceptable? Try going up a dollar at a time and monitor your rejection until you reach a point that it's too high. But the confidence comes from knowing what the market truly will bear, and you can't do that without a little research, and not just once in awhile. Do the reviews consistently and do the adjustments religiously. My favorite mentor always said" When you get real serious about the business, the business will get real serious" There is so much more to the dynamics of pricing than this mall posting allows, but I think the snoring might be deafening.I'll gladly expand if people think it necessary. I hope this is a start to making better decisions