All of these tips work to one degree or another but the real problem solver lies with TV themselves!! Why can't they simply print that lettering on the "front" side of the glass and word it a bit differently??
"This side is to be scored, face other side against the artwork" or some such verbiage would save us all some grief. The lettering would still need to be removed sometimes but you wouldn't get that halo looking rainbow effect on the coated side that almost always occurs when you try to clean the glass with glass cleaner! I have a real problem with museum glass along these lines. I don't want to rub too much on the optical coating of museum glass because of its touchy nature, (I have ruined museum glass simply by sliding it into my wall cutter "uncarefully"!!), but I don't see why they can't put that letter strip on the uncoated side of the glass??
Most times I am rushed to finish the job and don't have the time to go and get a special cleaning fluid or a special fiber cloth to clean a touchy surface of something that shouldn't be there in the first place. Yeah, I know, dirt shouldn't be there in the first place either but I wear clean cotton gloves from the time I pull that lite out of the box until it goes face down onto the artwork and most times I only have to give it a quick brushup with a static brush to get a loose flumb off the surface right before I lower it onto the artwork.
And an old matcutter blade would scrape the lettering right off the uncoated side in less time than it takes to talk about it.