Lori Drugan
SGF, Supreme Grumble Framer
Our friend across town has closed up shop. A sad day indeed. We finally spoke to her after a couple of months, and she related to us how JoAnns and Michaels was the main factor for closing. Apparently she could no longer compete with their advertising and coupons. It made me stop and think of the area of town she was in and the unfairness of it all. How do we convey to our potential customers that our prices are competitive. Those of us who have nice store fronts, especially in upscale plazas, are persieved as more expensive. Being that we have seen quotes from both BBs that were higher than us, we know that perseption to be untrue. We are seriously contemplating contacting our weekly local paper we advertise with to do another story on us. It's been 5 years since the last one. I am trying to figure out how to broach the subject without fear of legal retrobution. I would really appreciate some creative insight. We really don't think ther is alot of cross over competition with our high end customers, but wouldn't mind gaing the "everyday" customer who thinks the BBs are such a greater value.
Thanks much,
Lori
Thanks much,
Lori