Some Sales Savvy

Kevin Colbert

CGF, Certified Grumble Framer
Joined
Dec 29, 2004
Posts
122
Loc
Naperville, IL
We have all been called by the telemarketer who is reading from a script. It can be either annoying, or possibly entertaining, but seldom anything but pathetic.

I have however, selected several "canned phrases" that I use regularly and ask all my designers to use.

My favorite is "That will be fine" it works great for receiving payment for orders at the time of the design.

It works like this...

When you have gotten the customer to approve the design and price, proceed by saying “That just leaves how you would like to pay for that?” There are only a few simple things that can possibly be a response to this question.

1) They will tell you the TYPE, i.e. check, cash, charge. You say “That will be fine” and receive the payment.

2) They say “Do I have to pay for that all now?” You say “That will be fine” and receive payment.

3) They say “Do you want a deposit?” You say “That will be fine” and receive a deposit.

4) They say “I’ll pay for it when I pick it up.” You say “If you would like to leave a deposit and pay the balance when picked up, that will be fine”, then you take the deposit.

I receive about 75% of all payments in FULL in ADVANCE because I use this one phrase and that IS FINE.
 
Its seems that things get hidden down here.

I think that idea sound "fine".

As a matter of fact I used it today.

"Do you need me to pay for that now?"

"That will be fine" I say!

Got payment in full.
 
"That will be fine."

"That will be fine."

"That will be fine."

I am trying to commit this phrase to memory!!!

"That will be fine."

"That will be fine."

GOOD ONE!!!!!
 
Excellent suggestion!

Thanks for the tip.

Dave Makielski
 
Yikes, I tried it this week and it worked like a charm.
Gonna keep using that one...

Kevin, what other phrases have you collected?

Edie the ithoughtiknewitall goddess
 
There are too many to list, but I can tell you they are all positive and they all let the customer know she is getting just what she wants.

The point is to keep the positive in mind whenever you deal with the customer. Is there a way to say "no" positively? Yes there is. You simply say whatever is "yes" in the circumstances.

For example, a customer wants to use an expired ad. I don't ever say "Sorry, you can't use that." I say, "Actually, we have a great sale going on now and you know I will always be sure you are aware of the best sale whenever you come in. We don't require you to have the ad with you."

The customer just wants to know she is getting the best deal, not that she is getting a specific deal.
 
As I continue to build my company image I have thought and thought about a "catch phrase".

Like Toyota's "Ohh what a feeling"
Chevy "Like a Rock"
Mens Warehouse "Your gonna love the way you look."

Great Angles
"The Answers yes. Whats the Question"
I actually say that about 10 times a day!

Whatcha think?
 
Jay,

Way to go. You are right on to come up with a good slogan. It is a big part of branding your identity.

If you like to say "The Answers yes. What's the Question?", maybe you should consider a shorter version like

"We'll do it", or just
"The Answers Yes".

You may find your customers will actually pick up on one of your quotes and decide this for you.
 
Originally posted by Jay H:
As I continue to build my company image I have thought and thought about a "catch phrase".
I guess "you want it WHEN?!" is out of the question!
 
Actually Bob, I think that's a wonderful thing to say.

For all my competitors to say, that is...

Betty
 
Originally posted by Jay H:
As I continue to build my company image I have thought and thought about a "catch phrase".

Like Toyota's "Ohh what a feeling"
Chevy "Like a Rock"
Mens Warehouse "Your gonna love the way you look."

Great Angles
"The Answers yes. Whats the Question"
I actually say that about 10 times a day!

Whatcha think?
With this one you might want to be prepared for smart a$$es like me who come in and say (politely), please could you give me a million $$
 
"With this one you might want to be prepared for smart a$$es like me who come in and say (politely), please could you give me a million $$"

I would say "will you take a check. I have lots of those"
 
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