Alot of good ideas...............
I wouldn't dispute any ideas that have been added so far. All very good. I do have an additional point that we consider, though.
We have ran a promo or two where we offer a Nielsen Bainbridge Gilded metal moulding along with the signature matting. That line of moulding lends itself to wedding items very easily. It also allows for some lattitude if the customer wants to fit the finished presentation themselves. Ie., the metal moulding is easier to assemble for the non-framer.
Some customer's weddings have been some distance from our shops and the bride and groom don't necessarily end up residing close enough to us to bring the components back for us to do.
This doesn't apply in all instances, I wouldn't limit the moulding purchased due to the ease of final assembly. But, it is something that can be helpful at times to have an easy alternative.
Rob