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Puppyraiser

PFG, Picture Framing God
Joined
Jul 10, 1999
Posts
6,569
Loc
Maryland
Business
Howards retired
A customer brought in a print of some really lovely calligraphy/art. It had been matted by the artist with paper mat (and a dull blade, if you ask me...) In her write up it states, "The acid-free mat board has been tested to retain 95% of its brightness for 100 years." Uh. Huh. I know paper mat when I see it, and I think this is just WRONG. The mat (double, open v-groove 16x16) costs $41 more than the print alone. Our retail for this mat in RAG is less than that. Makes me mad!
 
Ellen why not contact the artist and say I thought you should know that someone is selling you paper mats instead of the real deal. Call them and act like you were upset that they are getting jipped. Then listen to them skirm.

PL
 
Sounds familiar!!

EllenAtHowards said:
In her write up it states, "The acid-free mat board has been tested to retain 95% of its brightness for 100 years."
Click to expand...

Sounds like she's been taking lessons from someone. I won't mention names but their initials are Thomas Kincade I've found stickers like that on the back of some of his prints with paper mats, cardboard and masking tape!

Just cuz they say so, doesn't make it so! Shame on 'em.

On the other hand, I have a photographer who sells work in my shop, they came in matted in paper mats, with a sticker that says "all archival materials". When I told him no, they aren't, he said he was told by someone that they were "acid-free" mats and thought that meant archival. He knows better now. They have been re-matted to reflect his claim.
 
Patrick,

I've done what you suggested in the past, and sometimes the artist just doesn't know. If they haven't been properly advised of the differences Crescent in particular is a bit "confusing" on their discription of regular mat board. I've had customers look at me like I was taking them for a ride until I handed them a brochure from the company discribing the actual differences. Just another example of alot of what we do is educating our customers.

Lori
 
How can we expect artists and consumers to understand what "acid-free" means (or doesn't mean) when most framers don't?
 
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