Serigraph frame project challenges

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Rozmataz

Rozmataz

SGF, Supreme Grumble Framer
Joined
Jun 13, 2002
Posts
2,773
Loc
Fingerlakes Region of NYS
I have a piece in for framing...

and the customer does not want glass on it.

She also does not want matting on it.

How do I work with this one? (A "cruise ship" collectible!!)

Thanks,

Roz
 
You educate them to the need for proper preservation framing. If they still don't want to follow your lead then you either do what they ask and have them sign a release form and include a copy under the dust cover or send them on their way.

The choice is yours.

Choose wisely.
 
Assuming that you did everything possible to educate her as to why she needs to have glass, etc. which we know you did. I see two options.

  1. Politely turn the job down.
  2. Have her sign a disclaimer (we know only worth paper they are written on) that she refuses glass, is advised of the dangers of doing so, yada, yada, yada,
 
Roz, we're in a retail business, and our first responsibility is to provide our customers what they want. I operate under the assumption that they want to know the consequences of bad framing decisions.

If she is adamant about framing a serigraph without glazing, my strategy would be to verify that she understands how that limits the useful life of the art and assures its destruction eventually, or immediately in the event of a mishap. Do whatever it takes to help her make a well-informed decision.

If she ignores or discounts your advice thinking you just want a bigger sale, the purpose of educating her would not be served. In that case I suggest going through it again until she gets it. Having her sign a disclaimer might make her think twice now about ordering inappropriate framing, but it would not save you in court later.

If she pays attention to you, understands the hazards, and still wants no glazing, I suggest doing what she says for a fair and profitable price.
 
I understand the no mat issue, but why does she not want glass? Has she given you a reason? Glare? weight? Moves a lot? Extra cost? Drymount it? (may as well, with no glass and no mat, what's gonna hold it down?)

What about acrylic? Or laminate it?
 
Chicken wire.
 
Most likely the biggest problem is that this customer probably believes the artwork is valuable! ROFLMAO

Park West's appraisals are done in house and list a "retail replacement value". Champagne flows freely on the cruise ships, auctioneers deliver spellbinding spiels, and the show is "informative and entertaining", thereby supporting their notion that 'a work's ultimate value is "based on the emotion it elicits from the viewer."' For more reading on this see this link.

Personally I would turn the job down, or use a VERY comprehensive disclaimer. And seeing that it would probably cost more to develop a comprehensive disclaimer than the job is worth, gosh, I think I would just decline!
 
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