selling greeting cards

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chopnjoin

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Would like some input on any gallery out there that is currently selling greeting cards. I need something to supplement the art, pottery, jewelry etc. Are they profitable or just another dust collector.
How many cards a month do you sell? What type? Any other suggestions on what I can supplement my art & framing with.
 
Greeting cards scare me. There is a lot of competition from drug stores, supermarkets, card factory, factory stores etc. We have a friend in the greeting card industry and the competition is so intense margins are hard to maintain. I think I would be considering whether someone would visit me to pick up a card and do I have enough traffic whereby someone would need one at the same time they can into my storefront. The internet is another margin tightener. Many people are sending e-greetings and skipping the trip to the store.

Good luck. Let us know what you decide.

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Timberwoman
AL
I cut the mat, I pet the cat.
 
We decided to try postcards out for size 12 months ago, they were soon followed by the introduction of gifty souvinery stuff, lost cost to setup, good margins (in NZ anyhow). We now have one staff member dedicated to this department and it is growing out of control. Well worth trying if you have a wee bit of space to spare.
 
ChopnJoin,

Greeting Cards were one of the first non-framing and art type items that our business added back in the early 1980's. We have since evolved to the point that a full third of our sales are gifts, collectibles, and home decor type items.

Originally we added these to not only add a new product line, but to satisfy customers looking for "smaller prints". Folks began coming to our shop just to pick up new cards.

I think that even Today, people like to know of a place that they can find, unique and high quality cards. Even in this day and age of Electronic Greeting Cards.

In the beginning, we made the mistakes of stocking some pretty boring and common cards, that don't really look all that different than what the drugstores sell, as AL pointed out. So the key is to weed through and find some nifty, "artsy" cards at the gift markets, or from reps who specialize in gifts and card lines.

We have a couple of recommendations that I was able to get Sarah to share with you.... LightenUpGifts-CandleCards They are located in Boulder, CO. Tel 800-433-7313

Another source is AllportEditions.com Located in Portland, OR. Tel 800-777-2844

Hope this helps......Go to the gift markets, BIG and small........weed through to find the "Good" stuff.

John


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______________________________________
The Frame Workshop of Appleton, Inc.
www.theframeworkshop.com
Appleton, Wisconsin
jerserwi@aol.com
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thank you for your input on selling greeting card in my gallery. Forgot to mention that i share half my art & picture framing shop with a women that sells jewelry, pottery, upscaled gifts, etc. So i thought as supplement to my framing and art especially in slow times the cards would be a great addition since most people that come in are buying gift related items. thanks again.
John i emailed your wholesalers.
 
My partner does alot of digital art and has produced alot of his images onto stationary cards and has done well as each card is signed and he only produces one of each so rather unique one of a kind art cards! We have a digital show each month in our gallery in one of our rooms and have had a good response! So cards might be good he sells them for $6.00 each Bro. Bones
 
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