Business decision....
Paul N said:
...AM Ex will refund 6 months' worth of fees while they and the processor look into this issue.
Sounds like AMX took the high road here...
Interesting
Paul N - I summize by your followup comments, that you still recognize the value of accepting many forms of payment including AMX, and that this appears that the "fault" in this "error" may lie with the processor, whom you did not name. (That might be interesting to know as this shakes out.)
However by mentioning that it was AMX, it stirred up the discussion once again about accepting thier cards. If you dig into the archives, you will find this reacurring subject multiple times - it's emotional and important. I find this particular thread really does identify the two camps of decision processing quite quckly: 1) Those that feel the AMX customer has options and doesn't feel the need or see any lost revenue. 2) Those that recognize that it is a business expense and want to give their customer's every different option available.
To each his own - but to those that fall into this first group, I bring to your attention a couple of facts that even this short thread mentions.
- Our custom framing customers are using credit cards as a form of payment more and more. We deposit daily and I have seen in more times than ever before that I am not taking a depost bag to the bank at the end of the day - that all of our transactions were paid with credit card.
- The mention of premium Black AMX cards being used in our frame shops - Yes, we've seen them also several times - the people who use a Black AMX must spend X amount annually to retain use of the card. How happy will they be if you force them to bring out their V/MC?
- The story of the AMX being historically Women friendly illustrates again how passionate people can tie themselves to their choice of CC. (Read again: their choice!)
- As has been pointed out by several good business posters here who have crunched and examined the numbers, you will pay as much if not more in fees for other "special" Master Card and Visa credit cards.
With this in mind - Why would you NOT accept AMX as an option. Your bank charges you to process a check. You probably pay slightly more to accept check Vs. running a straight CASH business. Can you imagine not accepting Checks?
artfolio said:
...Customers would ask "do you take American Expess?" and when I asked for another card they would usually pull out a Visa or Mastercard...
The customer asking is them telling you that this is the form of payment that they wish to use.
HangingAroundHoover said:
...I accept all cards, even dinners club...
Wow - I'm impressed. We have never had the question asked. Did someone inquire at your shop, or did you just set it up just in case?
Back to the AMX subject...
I don't think that I am going to change the way some folks think or position themselves on this issue - but for our business, I will always accept payments in the manner my customers wish to pay.
John