F
Frugal Framer
Guest
We just had the 2nd anniversary of our frame shop and were looking at all business relationships that have developed over that time. Most of our business relationships are important to us, but some are more significant or special than others. We came up with a list that without the special relationship, our business would not be where it is today.
The list is comprised of the PPFA, one individual, 3 vendors and our co-employer/benefit organization.
Here is the list of reasons that the PPFA is on that list......
1. I have always been a believer in trade organizations. For me, picture framing is no exception.... thus PPFA.
2. The invoices written because of the knowledge gained from 2 years participation with the PPFA Hitchhiker has been enough to pay for over 50 years worth of dues.
3. The money saved on insurance premiums due to PPFA member benefits has been enough to pay for 9 additional years worth of dues.
4. The invoices written because of the PPFA & CPF logo being in our yellow page ad has been enough to pay for 8 to 10 years worth of dues... We know this because of specific comments by customers. Who knows about the customers who did not make comments.
5. The invoices written because of PPFA provided ad slicks used in newspaper ads, both with and without the CPF logo, has been enough to pay for 4 years worth of dues. We had customers actually bring the ads with them. The local newspaper is equally impressed with the quality of the ad slicks.
6. Experience gained from participation in PPFA sponsored framing competitions has taught us the importance of paying attention to minute detail as well as learning many new ideas.
7. Knowledge gained from PPFA sponsored training seminars has worked to help us improve our designs. We find ourselves selling down rather than selling up.... and we did use LJ Pine River 924114... the largest profile of the line. Yep, it's expensive.... but it is really difficult to find clear pine.... We haven't found a way to put a dollar amount on this bullet item.... average framing invoice has risen from $140.43 to $298.97 over the last 2 years. We like to think that we are working smarter.... not harder.
Our conclusion..... add up the years worth of dues that being a member has done for us and we can't see a reason why we would not want to be a PPFA member. If you add the amount that we have paid in dues and the amount that we paid to earn two CPF designations (Kathleen & I), that figure is many times less than the sales that can be attributed to being a member. For us, it's a no brainer!!! Another business network to which we belong has a saying regarding referals.... "Givers gain". Well, all we have "given" to the PPFA thus far is 2 years worth of dues and moral support. We have "gained" many times that in the dollar amount of invoices written. We have "gained" knowledge that you can't place a dollar value. Granted, the knowledge can't be gained by everyone, because some framers already know it all. Just ask them, they'll tell you. Maybe those who already know it all need to join so that they can give the knowledge they have and gain the satisfaction that they helped someone else learn from their experiences.
Rick Bergeron - CPFcm
Coeur d'Alene, ID
[This message has been edited by Frugal Framer (edited June 17, 2001).]
[This message has been edited by Frugal Framer (edited June 18, 2001).]
The list is comprised of the PPFA, one individual, 3 vendors and our co-employer/benefit organization.
Here is the list of reasons that the PPFA is on that list......
1. I have always been a believer in trade organizations. For me, picture framing is no exception.... thus PPFA.
2. The invoices written because of the knowledge gained from 2 years participation with the PPFA Hitchhiker has been enough to pay for over 50 years worth of dues.
3. The money saved on insurance premiums due to PPFA member benefits has been enough to pay for 9 additional years worth of dues.
4. The invoices written because of the PPFA & CPF logo being in our yellow page ad has been enough to pay for 8 to 10 years worth of dues... We know this because of specific comments by customers. Who knows about the customers who did not make comments.
5. The invoices written because of PPFA provided ad slicks used in newspaper ads, both with and without the CPF logo, has been enough to pay for 4 years worth of dues. We had customers actually bring the ads with them. The local newspaper is equally impressed with the quality of the ad slicks.
6. Experience gained from participation in PPFA sponsored framing competitions has taught us the importance of paying attention to minute detail as well as learning many new ideas.
7. Knowledge gained from PPFA sponsored training seminars has worked to help us improve our designs. We find ourselves selling down rather than selling up.... and we did use LJ Pine River 924114... the largest profile of the line. Yep, it's expensive.... but it is really difficult to find clear pine.... We haven't found a way to put a dollar amount on this bullet item.... average framing invoice has risen from $140.43 to $298.97 over the last 2 years. We like to think that we are working smarter.... not harder.
Our conclusion..... add up the years worth of dues that being a member has done for us and we can't see a reason why we would not want to be a PPFA member. If you add the amount that we have paid in dues and the amount that we paid to earn two CPF designations (Kathleen & I), that figure is many times less than the sales that can be attributed to being a member. For us, it's a no brainer!!! Another business network to which we belong has a saying regarding referals.... "Givers gain". Well, all we have "given" to the PPFA thus far is 2 years worth of dues and moral support. We have "gained" many times that in the dollar amount of invoices written. We have "gained" knowledge that you can't place a dollar value. Granted, the knowledge can't be gained by everyone, because some framers already know it all. Just ask them, they'll tell you. Maybe those who already know it all need to join so that they can give the knowledge they have and gain the satisfaction that they helped someone else learn from their experiences.
Rick Bergeron - CPFcm
Coeur d'Alene, ID
[This message has been edited by Frugal Framer (edited June 17, 2001).]
[This message has been edited by Frugal Framer (edited June 18, 2001).]