PPFA /WCAF

Kirstie

PFG, Picture Framing God
Joined
Jan 16, 2007
Posts
8,395
Loc
Berkeley, CA
We are back and just delighted that we went to both events. As the week continued and we got a taste of a PPFA convention, we felt honored to be a part of this event. We took a full load of classes--what a deal--take all the classes you can fit in, plus breakfast and lunch for 3 days for $170.each with the PPFA discount.

Too much catch up this morning and I'm off to work today so I will discuss classes later, but let me say that this was a great experience.

One example: We had a 30 piece giclee stretching job come in by e-mail from Germany while we were in Las Vegas, due in SF mid month. Ten are over 13' long. We needed advice, and what lucky timing! We had detailed, personal advice from Rob Markoff, Chirs Pashke, Hugh Phibbs, and several others. These industry leaders are just that--leaders. Aside from advice on this job we had other wonderful experiences: Bob Carter personally took us around the show room floor to introduce us to a few of his favorite vendors, and Rob and Barbara Markoff gave us invaluable corporate framing advice and an introduction to a new supplier--and a great steak house! We had breakfasts and dinners with several of these people who graciously answered questions and were so generous with their time. Baer gives advice in and out of class, not only on fabric but on all manner of framing. And of course Marc Bluestone is a font of marketing knowledge.

When you go to PPFA, the setting changes. WCAF is huge, and a great education and buying show. PPFA is smaller and more personal. In the lounge between classes everyone is hanging out together comparing notes. This convention is an unparalleled opportunity to get to know some of our industry leaders and see up close and personal how much work they put into the well being of our industry. We met too many people to name, and we are so impressed at the work so many do on behalf of our industry.

Finally, the PMA show. I would have been lost without Rob Markoff's show tour. In a couple of hours our group flew around the show while he pointed out booth after booth that we should visit later for possible framing product additions.Later, Jeff and I went back and visited each booth and picked up literature for future buying decisions. I bought a small, powerful 150 gb back up drive from Click Free for $100. How great is that?

So now we are back and have a week of catch up and then for me the real work starts: sorting out the masses of class notes, ideas, and product literature, and making an organized task list of how to slowly buy surely integrate some of these awesome new ideas and products into our business.
Marc Bluestone will help with this process because he provided his How to Get More Customers class a month my month bound workbook to help with this process. Totally awesome! One of the first things I am going to do is take photos of my shop from every angle, print them out and circle what needs improvement. A great idea from Rob's class.

Thanks to everyone for your hard work for this organization and to everyone who was so welcoming to us. Finally, meeting fellow Grumble members, too many to name, was just such a treat. Your guys are real treasures and keeping up our end of this work related support team is important to us.

--Jeff and Kirstie
 
It was great to meet you both!

What a great show (shows)!

Mike

PS: I don't think any other show has created this much excitement, and so many grumble threads!
 
Wow! What a great show and classes.

Rob's wax finish class was great. I have had several people "pet" my frames.

Met so many great people. Vivian gave me great calming advise in the restroom before I went to take my test. Thanks!

Hugh's classes could not have been any better.

So many fun things and great new friends.

Can't wait till the next one. Anyone know if it is scheduled yet?
 
Got back last night, after a canceled flight, and then a delayed flight. I spent much of today reviewing my notes and literature.

Both shows were great. I met many wonderful people. I took as many classes as I could and learned lots. I may add one or two vendors based on what I saw.

The PPFA framing competition was also wonderful, as was the Chinese dinner. When you saw how many people we got into the limo, I wonder how many we could get into a phone booth.

I can't wait til next year.
 
More Photos--New blog post

A very quick blog post written tonight. Our e-newsletter this month has a link to the blog and I am 3 days late in updating it. Setting these deadlines for oneself is demanding at times, especially after a busy Sunday at work.

We thought it would be really quiet today because of the rain and the game, but we were surprised with our best day in weeks. It took five of us on the sales floor all day just to get through the DIY and custom orders. Everyone said they came in because they thought it would be quiet. Who knew? They also got the benefit of our lingering excitement from the show.

Next week is major catch up week.
 
Can We Do It Again Next Year?

Got back on Saturday afternoon and am now plowing through and organizing notes, orders, contacts....

Great to meet you Russ and the other Grumblers at the Chinese dinner on Friday. Excellent opportunity to network and put faces with names. Thank you Rob for organizing an excellent event. Heard rumor of a Jim Miller Mylar Toga party to be included next year, hmmm.........

My visit with Bob Carter was the one of the highlights of my trip: I learned more in that hour and a half (!) and I am very grateful to have been included on his "dance card". Nice to see that Debi was on the mend as well.

Loved the new Roma Booth at the World Market. The PPFA leadership conference and the classes were top notch and it was nice to hook up with other members of the PPFA: very passionate about the industry and in volunteering to make the chapters strong. Susang was correct in the level of skill at the framing competition. Interesting to see the different interpretations and the Violin Shadowbox was exquisite.

Nice to meet Louise King from FMO Newsletter and Kristin Stefek Brashears from Decor.

The PMA trade show floor was intense. Anyone go the the Memory Trends show? I completely ran out of time; anyone have an opinion?

It would be great if they did this again where the shows are back to back; makes it very convenient. My two cents worth.

Julia
 
Yes, Isn't Bob just great? I asked him if he had 10 minutes sometime during the week and he turned around and generously said, "Can you meet me and Debi for breakfast?" And, yes it is heartening to see Debi on the mend and in such great spirits as usual. What a shining presence she is--no wonder her store does so well.

I did go to the Memory Trends booths. Just stickers and pages, and nothing really special, IMHO. And I like the scrap book idea, but seeing all those supply booths at once was a bit too much ticky tacky for me. Those guys produce a lot of crafts and scrap book magazines! I subscribed to the b to b one. No frames in sight. An opportunity there.
 
Old thread Good info

I have, for the first time since there has been such a thing, decided I can't afford the WCAF show this year and have been feeling sorry for myself. The PPFA show on the other hand may be just the ticket after reading this thread started last year just after the back to back shows. The 2for1 offering may make it available and from what i have just read along with the knowledge that this years classes are more business related may what i need as we are adding photo/printing services.

'Search' is a wonderful thing

enjoy the WCAF show and perhaps I'll see some of you in March. seafood at the rio, i don't think i could last another year without it (closed for remodel last year)
 
Thanks for reminding me of the PPFA show, Dave. I'm in the same boat -- I just came to the painful decision that I really can't afford to go to WCAF right now -- both personally, and in terms of closing the store for an extended period of time. Maybe if things improve by March, however, I can still get to PPFA.
 
I loved the accidental 2008 plan where I could attend WCAF and PPFA in one trip.

This year I am passing on WCAF and undecided on PMA/PPFA.

My opinion, based on my experience, is that PPFA education is better than WCAF education.... a lot better.

WCAF has a better framing trade show than PMA/PPFA... a lot better.

Why in the world doesn't WCAF just piggyback their show with PMA/PPFA?

Doug
 
I can not make WCAF, but have already booked everything for PPFA!

I hope I see many of you there!

WCAF stays in Vegas. PPFA gets drugged along with PMA which I think is in Anahiem next year.
 
IWhy in the world doesn't WCAF just piggyback their show with PMA/PPFA?

Good question, variations of which have been asked since PPFA joined PMAI. And the answers are...

1. WCAF is about ten times the size of the PPFA convention (roughly 3,000 vs. 300 framers in attendance) so it would have to be the other way around; PPFA could piggyback with WCAF. In fact, that's nearly what happened last year when the PPFA convention started the day after WCAF ended.

2. WCAF is a for-profit event organized by PFM and its parent publishing company, Hobby Publications. PPFA is a non-profit trade association. Despite the apparent similarities, the formats of the two events are completely different.

3. PPFA is a unit of PMAI, which attracts a total of more than 25,000 attendees at its convention, and demands that all units share the same annual venue, no matter what.
 
Piggyback

Doug, you ask ", Why in the world doesn't WCAF just piggyback their show with PMA / PPFA ?" After a lot of years of asking the same question, in my opinion, it's all about the money !

Historically, PPFA trade shows which were the industries first, found themselves competing with the profit centers of the industries trade magazines. Decors' ABC shows first, ABNs' Art Expo second, and now,PFMs' WCAF shows. These entities earned hundreds of thousands of dollars annually in this industry and plowed very little of those dollars back into the industry. Don't get me wrong, I have nothing against making a profit, however it has to be unique to compete with a national trade association, that is mandated non profit and of which the competing firm is a participating member !

The only piggyback that will work is when picture framers realize that it is in their best interest as a member of this industry to support their
associations own trade show PMA / PPFA ! For years the PPFA has been plowing back its profits to grow our profession . It's no different
today !
Tom Pavlock
 
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