Cornel,
Let's compare ratios to see if you can understand where I am coming from.
In most frame shops there are maybe 1000 - 1500 frame samples on the average. The number of jobs coming into the shop may vary widely but let's take a figure of about 10 - 20 per week. The average frame sale in most shops is around $250 - $350 according to recent polls. Out of those jobs sold, I would venture a guess that maybe one oval every 3 months would be a high estimate for most average shops.
Now, if 30% of your frame sales (of those average 10 - 20 per week) are high end sales, how many high end oval frames would you be expecting to sell over the course of a year? Maybe 1 per year? 2 Per year? I am speaking hypothetically now, and using some dreampt up averages for the typical small frame shop.
Is the effort involved to keep records, samples, catalogs, and references for high end ovals on hand worth the time it takes to keep everything current? Or would the average framer simply fall back on the most convenient source of oval frames for that one sale occasionally? How many other oval manufacturers have a real presence in trade magazines and art publications? How many framers know where to look for something out of the ordinary for a high end oval frame?
I am not condoning the use of Inline Ovals as the only source of oval frames for a typical shop, I am simply trying to indicate the trend of most framers to go the extra route for that which sells frequently and take the path of least resistance for those items that hardly ever are asked for.
I am constantly pulling down frame corner samples from my display that don't sell and replacing them with new samples that I think might sell well. If the market isn't there in a particular area for a certain type of frame, ie., closed corner, ovals, etc., most framers won't keep a display of them on hand to take up wall space that could be dedicated to some type of sample that WILL sell.
I am working on a bid for a starting order of 60 assorted sizes of oval frames for a local group that is raising donations for a new project. They don't want to invest in high end frames because the point of the project is to make the largest amount of money for the project that they can raise. I got bids from 5 different oval suppliers including Inline Ovals. The bid that I accepted was NOT from INO but another company who carried the line of ovals that the client found to be attractive to their cause and price range. I would not stand a chance in you-know-where of getting this job with expensive but well made attractively gilded oval frames.
Framerguy