Our latest project

[Rob Markoff]

We're in the middle of installing another beautiful healthcare project.

I thought some of you would be interested in what I thought was a very innovative idea-

For the Radiology Department, instead of using photographs or artwork of flowers, Barbara specified x-rays of various flowers that were custom printed and framed.

They are etherial and stunningly beautiful.

https://www.facebook.com/media/set/?set=a.484784721561091.111054.100000887010866&type=1&l=3893a1d3db

Shameless plug: Barbara will be teaching Selling Art and Framing to the Corporate Market at the WCAF Expo. Attendees will receive a copy of her book, Becoming A Corporate Art Consultant when they attend the class.

 

[mbboston]

Rob,

I love it, so appropriate and creative. Thanks for posting.

 

[fotoman]

very nice photographs...can you explain the process a bit further..thanks

 

[nikfrz]

Stunning Rob!!!

Can you please explain the color portion? Reason I ask, is that I framed some reverse photography for a radiologist several years ago, but they were black and white (like x-rays), but very stunning nontheless. The ones I framed were of objects. I love the floral idea. The color is the icing on the cake.

 

[Shayla]

Beautiful.

 

[Rob Markoff]

Can you please explain the color portion?

I'm afraid if I did then the black helicopters would be circling your house too .

The artist says,

"By using x-rays instead of light, an unusual innervision can be revealed, and nature shows us textures, details, and shadows that would otherwise not be seen. Visible light is just a small part the electromagnetic spectrum, and falls between x-rays and infrared. My x-ray images are a collection of negatives, positives, and solarized images, solarized being partly negative and partly positive at the same time.

My introduction to the photographic process began in 1971 when I began formal studies for radiological technology. I have made my living creating radiology-based images in the diagnostic medical setting for the last 30 years. It was this introduction the photographic process that lead to an interest in camera based photography in the late 70's. As a diversion from my daily world of black and white, I specialized in medium format color landscapes and nature photography, always making my own prints. Darkroom printing was my joy.

Around 1975, I began experimenting with making x-ray photographs of flowers and other objects mainly out of curiosity. These efforts were just for fun, but I kept the idea in the back of my mind to get serious about it someday. Well, before I new it, 20 years had passed and the artform was almost forgotten. There have been a few other x-ray art photographers over the years, with the earliest floral radiographs made around 1930. The choice x-ray equipment for floral radiographs is almost as rare as the art form itself. Most hospital diagnostic x-ray equipment is much too powerful for recording delicate flower details.

In 1997 I became very serious about this art form and have created over 3000 different images since. Currently this collection is edited down to about 100 favorites, most of the images fail because of composition! There is no lens to compose the images. Floral radiography, even in its 70 year history, is for the most part unexplored, and I am committed to seeking out new and interesting subjects in nature.

 

[Rob Markoff]

Here's another department:

https://www.facebook.com/media/set/?set=a.484938838212346.111102.100000887010866&type=1&l=60c0641918

Another shameless plug -

Barbara will be teaching "Thinking Outside the Frame" at the WCAF Expo. A significant part of what we sell these days does NOT require framing, yet it contributes an important income stream and compliments the framed art that we do sell (such as the art I am installing in these photos.) The class will cover adding art that does not require framing to your product mix.

 

[Lance E]

These are absolutely fantastic images! Except the Arum lily - I have a hate for the stuff as I try to eradicate it from the Gully restoration project that has become my obsession.