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auntiesarahjayne

auntiesarahjayne

SGF, Supreme Grumble Framer
Joined
Jun 20, 2005
Posts
1,075
Loc
Milwaukee, WI
I was looking at the new PFM that came today.

Framerica used 3 sheets of paper (5 sides) to advertise they are eco friendly.

hmmm


-Sarah
:icon11:
 
Cool ad though. I didn't get the irony till you pointed it out though.
 
And since it is the center of the magazine, we could carefully remove it from the stapes and frame that center picture...............

I also noted that they were so proud of all the trees they were saving .....
 
My thought is though... it's great they're using recycled wood... but don't they need to use some sort of petroleum (I assume) based adhesive to get the wood shrapnel to stick together, and then some plastic based stuff as the laminate finish? Just a thought....
 
No worries. The paper used for those pages will be recycled into Framerica moulding. The plastic finishing material may come from recycled water bottles or milk jugs. The adhesives may be made from framers' fingernail clippings.:icon11:

Going "green" is not an absolute process. In many cases it is only slightly more eco-friendly than less traditional ways. Whatever the extent of Framerica's "green" effort, there is some benefit.

And given that there is some benefit, what good would it be if they didn't advertise it and we didn't know about it?
 
Jim Miller said:
And given that there is some benefit, what good would it be if they didn't advertise it and we didn't know about it?
Click to expand...

As long as you were still buying it (whether or not you realized the "good" that it was doing), it would still do "good".

I find that in most (any?!!) for-profit businesses the end game focus of advertising is primarily for the good of the avertisor, not the advertisee.
 
framinzfun said:
My thought is though... it's great they're using recycled wood... but don't they need to use some sort of petroleum (I assume) based adhesive to get the wood shrapnel to stick together, and then some plastic based stuff as the laminate finish? Just a thought....
Click to expand...

Not sure what they are using now, but the bonding agent used to be a urea-formaldehyde base. Yeah...pretty nasty stuff.
 
David N Waldmann said:
...the end game focus of advertising is primarily for the good of the avertisor, not the advertisee.
Click to expand...

Of course it is. A lot of companies advertise their eco-friendliness as a benefit of buying their products, and as a reminder of their good-neighbor business philosophy. But when it's all said and done, there's profit in being an eco-friendly good neighbor.

Taking a slightly cynical view, it may be a case where they simply realized that their most profitable production methods happened to fit the description of eco-friendly...Ahhh, the birth of a marketing campaign.

In any case, it is a good product at a good price. Today I received 2,500 feet of BonanzaWood moulding. My only complaint is, that stuff weighs a lot more than grain wood or polymer mouldings.
 
And this just in.

Readers Digest, Sept 2008, page 30:

WORD OF THE MONTH
Greenwashing = Making false or misleading claims about the environmental virtues of a product or practice.
Fewer than half of consumers, according to a Boston College Survey, trust green claims. And that has given rise to another new phrase: green fatigue. Source: Newsweek.
 
Jim Miller said:
My only complaint is, that stuff weighs a lot more than grain wood or polymer mouldings.
Click to expand...

So, it has a larger carbon footprint due to the additional fuel to move it.

It seems that when you weigh all the factors involved, the downside of one part can cancel some of the benefits, maybe all of the benefits gained from another.

But just as Dave said "As long as you are still buying it . . .":faintthud:

More and more, I am not 'buying' it.
 
I agree, Eric, that "going green" probably is not as beneficial as many people think. I've been slow to buy into green concepts, and I would rather not talk about global warming, carbon footprints, cultism, commercial interests, and hidden agendas.

One example of 'green gone ga-gah' is the new fluorescent lamp design intended to replace traditional incandescents. Their content of nasty chemicals, including mercury, might cause more trouble than they are worth in the long run. Already some local authorities are requiring special disposal methods, due to concerns about new levels of pollution in the landfills.

What would be the penalty for dropping one into the trash can? You know it happens all the time. Who enforces these rules, anyway?
 
Yesterday my rep showed me a new line of "green" readymade photo frames from Nurre caxton. The frames were made of bamboo, mats and all packaging from recycled paper and recyclable, glass claimed to be recyclable (use it in another frame?). Backing made of thin MDF type board with easel and turntabs like most standard photo frames. The look was c-h-e-a-p and the quality was about what you would expect from a frame purchased at Ikea.
:kaffeetrinker_2: Rick
 
How many more reasons does anyone need to scorn/ignore/not use these idiots?

As if processed "wood" underneath shelf paper was EVER a "real" frame....?

There are standards .... if this constitutes your standards, then don't expect quality shoppers to enter your doors.

(Just a down-home "Lusiana" opinion)
 
I guess we have put Framerica on the hot seat this time. They do have a good product and have earned our respect overall.

However, I am in the "green fatigue" mode. In the 50's it was litter, in the 70's it was a gas crisis that created the 70's version of going green. Why even the president turned down the thermostat at the White House. We bought our first Toyota and drove Escorts for years. 5 years ago we moved into a Malibu and felt like the lap of luxury.

Well, we adopted whatever small part we could to help the world cause back then and have lived most of our adult lives on that basis. We have recycled for years and been cold in the winter and hot in the summer. We have never owned a SUV or a mini van. There is no more blood to squeeze out of this turnip........

I guess the older generation has been through all this and now it is time for another generation to have their version.
 
"They do have a good product and have earned our respect overall."

Speak for yourself .

They've NEVER had any respect from me.

If this is the kind of garbage your customers buy, well, more power to you.

Of course, this is a friendly, honest conversation ... no offense intended.
 
I guess Candy was speaking for herself, as you speak only for yourself.

Speaking only for myself, I know Framerica has succeeded in our industry because they provide frame mouldings that serve a large purpose. Are they comparable in appearance to finely-crafted full-grain wood? No.

But if you line up 100 typical consumers, show them a hand-finished wood frame and a Framerica frame for half the price, which one would the majority prefer to buy? Framerica for half the price, of course.

Walter, you are welcome to your opinion of any product, and it is nice that you have established your own quality standards. However, please understand that not all of us share your ability to earn a comfortable living selling frames at twice the price of Framerica, which is completely suitable for most framing purposes and acceptable to most consumers.
 
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