Lo, the terms are viable, but their education is not.
Way to often, I run across more and more framers that hold to the philosophy that they are making money, they are a success so they don't need/want to learn more. They also are "slaves" to their stores 5/6 days a week and staying out late on a Wednesday night and talk or listen to more framing is just to much like work..... and spending the money to go sit in classes is just too much to ask much less the expense of "going to a convention" and being around other framers who may be their competition.
We've seen this before.... when the lack of education impacts the industry the industry suffers. They don't read the informative articles, they don't take the classes, they don't go to conventions......