Need vocabulary help

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B. Newman

SGF, Supreme Grumble Framer
Joined
Sep 5, 2001
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Kodak, Tn. USA
What would you say is a generic word for "framing"?

For instance, if you were going to say, "bring your _______ to XYZ Gallery" you wouldn't particularly want to just say "prints", or "needlework" or "photographs" as saying either of them might (in the customer's mind) exclude the other types of framing that you do. And you certainly wouldn't want to say "stuff", either!

In other words, complete this sentence:
"Why take your _______ to just any picture framer when you can take it to a Professional?" (This is not the statement I'm going to use, but close enough.)

Betty
 
The word Items, come to mind Betty. But I don't think a shot gun approach will get us there. Please prove me wrong everyone.
 
Artwork really does cover it all because everything that is framed becomes a work of art.
 
Treasured Possessions.


-Mike.
 
I sorta kill 2 birds with one stone. I always say "picture framing".

I never just say "framing" because the next questions is either:

1. Picture framing?
2. House framing?

There ratio is about 50/50.

So when you say picture framing its clear your talking about pictures and framing.

"Why take your picture framing to just any shop (gallery) when you can take it to a Professional?"

carry on.
 
My business focuses on preservation & object framing, so I'd be inclined to go with something like "treasures", "valuables", "heirlooms", "cherished possessions", or words that similarly bring to mind some thing of value.

We should play to our target customers. If I wanted to promote a whimsical approach to inexpensive framing, I might use a term like "eye candy" or "wall decor".

But there's no real need for the terms to be "generic", as you put it. If you say "photographs", "vacation snapshots", "posters", "matchbook collection", or "winning lottery ticket", your potential customers will probably get the message just as well -- maybe better.

A specifically-descriptive word creates an accurate image in the mind's eye, which might be more lasting in a consumer's memory than some generic word.

For example, Chris Customer might not be able to relate very strongly to a word like "treasures". But if you say "matchbooks", she might remember seeing a matchbook collection in a jar, and realize how much better it would be if they were attractively framed, then think of her antique Barbie dolls.

Or, "collectibles" might not connect with Rock N. Roller, but he might relate well to "signed posters".
 
Junk, Widgets?


Seriously,
Some people distinguish photos form art, so I'd say something like this:

“Bring you cherished artwork and photos to XYZ gallery”

This leaves out some possibilities, such as documents, but you don't have to define every detail in the ad.
John
 
Where is Captain English (Captain Thesaurus maybe?) when you need him?

Betty - I like "stuff" how about "Junque"

Sorry, It's been a loooong day


Seriously, we do like Amy and use the term "treasured keepsakes" and "memories" or "precious memories" in our advertising.
 
Wow - good stuff guys! I like these. For some reason, my mind just went blank.

I, the strong proponent of only mailing to your own mailing list, have come up with an idea for a direct mailer. I'm going to test it on a small segment first, then I'll share the results.

I've always used what I call "directed" mail. Mailing either to my own customer list, or direct referrals from someone who is a customer. However, in talking with another framer (and reading my new Knock-out Marketing book) I've come up with a plan to use with the "shotgun" approach. But, I couldn't think of another word for "framing". I'll mull these over and let you know how it works.

Thanks all.

Betty
 
I agree that you have to direct it to your particular customer base or your forte. (That word needs an accent over the e...but I don't know how to do that.)

Treasured memories or treasured possesions...both of those phrases sum up a lot of diffent things. It could be art, personal photographs or memorabilia.
 
"Why take your _______ to just any picture framer when you can take it to a Professional?"

Betty,
In this sentence, you already make it clear that it is a picture framer, not a building framer.....that's why I suggested "custom framing needs".....it is then an open ended thought....limitless! You know, spoons, dead flies, sand dollars, even breast implants!

icon21.gif
 
I have always shied away from using the word "artwork" because that doesn't include things like diplomas, newspaper articles, certificates, snapshots, letters, souvenirs, etc.

I LIKE the word "STUFF" - That is my slogan on my website: We Frame Stuff! We Fix Stuff!
 
When I have a customer I tend to say "project" otherwise, its "artwork", "collectables", "treasure", or "keepsake"

Things that make you say "hmmmm"
 
Originally posted by Sherry Lee:
You know, spoons, dead flies, sand dollars, even breast implants!
icon21.gif
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Sorry Betty, I don't mean to Frankenthread here, but being Charles' Brother.......

OK, Sherry. .. . this one I gotta hear: Breast implants? Are we talking silicon jell bags, saline, or prosthetics???? :D

I have a niece who has been going through a terror year of infection following her bi-lateral massectomy. Needless to say the size "C" prosthetics have become known as the "Charlies". [there is NO hiding in this family].

Long story short, the infection is finally gone, and she has had the first inflation injection with success and is looking forward to the other two soon.

Right now it is perfect timing, as it is cold as a retrievers nose on a duck hunt, and so layers of baggie fleece aleviates the need for the charlies.

Her husband and mother (my sister-in-law) jokingly asked "how would I frame them?". My reply in jest was in a half-demi cup . . .

That joking was then, this is now. I don't think FACTS has ANYTHING to offer on this subject . . . :D

so how sould I mount these find upstanding badges of courage?
help.gif
 
Just do a search, Baer. You'll fine the whole, ahem, inflated story...

Betty
 
Hey Betty how about S*** or C***?
 
Originally posted by Sherry Lee:
It's all right here Baer. Framerguy will verify it!!.............

http://www.thegrumble.com/ubb/ultimatebb.php?ubb=get_topic;f=1;t=004187

Gosh Baer, I see you have 1013 posts...weren't you around for this great thread???

Enjoy!
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I remember that thread! It was <strike> a hoot</strike> very funny! Baer didn't post on that thread, it was almost a year ago to the day! He had to be around for it.

Did the customer come back Framerguy?
 
Originally posted by jvandy57:
Hey Betty how about S*** or C***?
Click to expand...
Yeah Jerry. In Eastern KY and East TN, that just might work!

Betty
 
I like the word "Stuff" as a lighthearted approach and have used it successfully, but if you are looking at a particular audience - then the term should suit the target!

If you are aiming for artwork - say artwork. There are so many words that can be interchangeable: images, graphics, photos, work of art, mementos, and on and on... could be a series of ads for the different avenues...

I was using different type styles to approach different types of artwork - whimsical, serious, modern, etc.... with a descriptive word for each. Again, looking at the market and who you are targeting...

Reminds me of the new Cadillac ads where they are using some pretty intense Rock and Roll music - obviously to attract the market that listens to that music and attract a younger buyer!!

Roz
 
Originally posted by Rozmataz:

Reminds me of the new Cadillac ads where they are using some pretty intense Rock and Roll music - obviously to attract the market that listens to that music and attract a younger buyer!!
Click to expand...
Works well, except when the viewer is a music expert like my son who complains everytime of the way the music is edited. If you're going to converse with a particular audience, you'd better get the terminology right, else they'll know you're a fraud immediately.

The target for these particular mailers will be very affluent. Stuff or s*** just won't work here. I'm leaning toward "treasures". The way it will be done needs a "one word" discription. Plus it must look very professional as these folks are professionals.

So, we'll see...

Betty
 
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