Music in the front room

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I'm sure I could find threads in the archives about what to do when the boss likes country and the fitter likes jazz...

But I'm wondering about how to find information on marketing research ('cause I'm sure it's been done) regarding how various types of music can be used to my advantage in the sales area. We have probably all heard by now that restaurants speed up the music during peak times to turn over tables faster. How can those kind of principles work for me in my frame shop (well not MY frame shop, but I like to treat it as I would my own. . .)

Short of the marketing research I'm also interested in making appropriate classical and instrumental selections which will improve the shops ambience without putting me to sleep. I feel like the muic should be calm and soothing, and way in the background.

And what about aromas? I read one item indicating that the scent of baking apples makes a buyer feel comforted and more likey to spend money. My feeling on that though is that if I'm in a frame shop smelling warm apple crisp I'm gonna get outta there and find a bakery. Do any of you use scent in your showrooms?
 
I don't recommend using any of the scents, or potpourri in your shop. Potpourri in usually in water, or on a flame; both of which should not be near artwork. The scented oils put a oil in the air, and can get in to your mat board, and other paper supplies. Not to mention the customers artwork.

Any scent can become imbedded in a porus substance; your lunch, perfume, cigerettes, pets, flowers... whatever. Some people are very sensitive to scents. (Unfortunatly, like me.) AND... just like pets, scents will make some customers not come in the store ever again. (I can't go in to any "Victoria's Secret" shop, because the perfume they sell is right up near the front of the store.)

As for the music?... Just try to make sure that it is not offensive to older people. If you are unsure of what kind of music to play, try asking your customers they would prefer to hear in a store. (Or play anything without words.) (Musical versions of broadway shows, or anything clasical.) Words tend to make people sing, and believe me, sometimes that is not pretty!
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Sue May :)
"You want it when?!?!?"
 
One more thing... You might check out the thread called "Music @ work", it is posted on the "Warped Molding" section of the Grumble. It covers the kinds of music some people listen to at work... as well as elsewhere.

Good O'l Sue
 
I've always found that the "Lite" stations are the least offensive to the most amount of people.
Sue May moderator? Congrats, but what happened to Orton?

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Seth J. Bogdanove, CPF
21 years framing and still loving it
 
I always think of "lite/muzak/easy listening" as a cop-out....it's supposed to be unoffensive, but I myself can't stand it, and I'd rather hear silence than listen to it. It begins to bother me, particularly when it's a song I'm fond of, and I hear someone slaughtering it for the sake of "office radio."

I myself plan on having a 25-disc CD changer, with CDs in it that I have carefully burned myself....stuff like the Gypsy Kings, Miles Davis, old Ella Fitzgerald, Sarah Vaughn, Gershwin, David Gray, etc., etc. Stuff that isn't fast or frenetic, but that shows that consideration went into the making/playing of it...that the music I play is just as thoughtful as the art on my walls.

To me the music you play is part of your image, and it should be considered just as carefully as anything else that will affect how customers see you. When I hear "lite jazz" or "office radio," I know that I am usually in a corporate-controlled atmosphere, and that no one has given much thought to it at all, beyond preventing any complaints about it.

So that's my two cents--play music that complements the image you want to project to your customers, whatever that may be.

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I don't care what color your sofa is.
 
My favorite local radio station has a feature called "Elevator From **** ". They play the lite version of a popular song - and keep playing it until someone calls in and identifies what it really is. Kit

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Time flies like an arrow; fruit flies like a banana
 
Rap music, loud, thumpa-thumpa, rap music. this stuff is great, all the pictures on the wall dance to the beat. I've got gas controlled shocks under my sales counter, totally cool, my customer loves it.
When I want to slow things down a bit I put on BOB MARLEY, loud, thump-thumpa-thump, Bob Marley. I put the sales counter on auto.
Jazz, country, easy listening??? Give me a break, the way I look at it is, if the neighbors don't hate your store, your playing the wrong stuff. Every one with any common sense at all knows picture frame shops are supposed to be fun.
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John
 
Kit-I once had the horror of listening to (no joke here) Stairway to Heaven as played by the 1001 stirings orchestra while in the waiting room of my eye doctor!

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Seth J. Bogdanove, CPF
21 years framing and still loving it
 
JRB, your on the wrong forum... that post should be on Warped Molding.
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But I love your choice in music! Make your customers dance, while they buy framing.
 
Audrey, you have our library. Can't go a day without "Kind Of Blue", or Eva Cassidy. My partner is also a professional trombone player so we usually have lots of instrumental like JJ Johnson, Steve Turre, but today, god help me, my husband is in a weird disco mood (Bobbie Benson).
Opera is good as well. We have the type of atmosphere that can carry it off.
We don't do any type of hard rock, (unless the doors are locked).
I was recently at a LJ Framefest seminar and our speaker, Dennis Tilley emphasized the power of music. He said there is a certain track by Enya that they play when a customer is having a hard time deciding on a purchase, they play that certain song and it cinches the deal. Said it works every time but I forgot to ask him what one it was.

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Lisa Kozokowsky C.G.A.H.
Frameswest Inc.
 
doing some quick etrades of Enya's publisher before proceeding......

Anyway, lise... how can you build us up like that and then leave us hanging out so badly?
 
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