Oh gosh Marjorie, I hope that is not a story that a Picture Woods rep is spreading to increase sales... I can't catigorically say it's false, but I'm sure that it is basically not true.
Let me use the example of Garrett Moulding, which is producing similar woods.
For 80 years you get to enjoy the fruit(cherries or walnuts) or sap (maple syrup) from the tree. Then about that magical age, the tree slows down production. At that time, the tree is harvested for its wood.
Lets take tree 21-473 from the Whittikar Cherry Orchards in Vermont. Tree 21-473 and 56 of it's brothers and sisters are harvested by a logger named Tom. Tom falls, scabs (removes limbs) and sizes (16'6" lengths) #21-473. He then arranges for hauling to the Taylor Mill outside of Falls, VT, where Tim Taylor buys the logs at $273 per 1,000 board ft, which Tom pays the hauler $125 per load and splits 60-40 with the Whittikers with the agreement that all "Slash" belongs to Tom, who will chip it down and sell the Cherry Chip @ $100 per ton to Weber Grilling Chips.
Meanwhile #21-473 is not 1,648 board feet of "Rip". (Sorry, we blinked and it DOES happen that fast at a good saw mill.)
Now that rip will sit stacked and stickered for about 3 months, untill it is ready for the kiln.
Tim Taylor doesn't own a Kiln, so he will sell the Rip to Kilian Redcheeks @ $340/1,000', who will kiln dry and flash surface three side over the next month.
About the end of the month, Kilian posts his stock on the exchange, where Bob Broker offers him $810/unit (a unit is a S3S Kiln dried 1,000 board feet of hardwood)
Bob knows that if he can get that unit, now in Coldknock, NY, to Atlanta, GA along with 40 other units of mixed hardwood, he can make 30-33% net.
#21-473 lumber lands in Atlanta dock and is reviewed by Saler Murtleson. The shipment is AA grade Cherry, just what Eathan at Garrett has been asking about. So Saler calls Eathan and lets him know that he can have this unit dropped at his dock by 3pm for $3,765.
And that is how that little cherry tree that survived George Washington made it's expensive way to Garrett Moulding.
But lets go back to the Whittikar Orchard. Once the root ball was removed from the ground (and sold to a wood turner artist), then a 6 year old cherry tree in a 30 gallon root ball or bucket, has been stuck in "retreated" soil fortified with root growth hormone, Vitamin B-12, epsom salts, compost and dog hair.
In two years that 15' tall sapling will be 25' with a 20' canopy and throwing about 200lbs of cherries, and rapidly on it's way to 5-700 pounds annually. That's the business. Not timber.
The "crop" is cherries, walnuts, and syrup... wood is a aftermath.
If we were talking pine for fir, then the story about "planting a sapling for every tree they cut", holds some weight as a good company thing, but has no validity with a moulding company.
The guys at PW or Garrett, don't know anything about raising trees, logging, sawyering, drying, or driving an 18 wheeler.... and probably they can't cut a good mat or glass...
but what they do know is making very good North American Hardwoods into beautiful picture frame mouldings. And when you buy from them, your dollars go towards keeping jobs in the United States. From the farmer to you delivering the frame to your customer. And that you can feel very good about.
Class dismissed. Sorry we ran over time.