We get designers, decorators and people who have probably seen all the $80,000 full page ads by LJ.
Only one person in all my years has EVER come in, shown me a picture and said "I want that frame". And it happened to be a Bombay catalog.... go figure. My cost was 3x the Bombay, and he went for it. Twice.
Bob, you're right as usual. No one keeps that kind of info..... and when I get to work, I'll mention it to my partner who will go into the management section of Fullcalc and give me exactly THAT breakdown. I know this because I recently asked the critical question:
Fact: we stock 1-3 sheets of paper mats both C & B.
What percent of our mats do we sell paper? 21%
What percent of mats "I" sell are paper? 1%
Which has more profit when they are BOTH same mark-up?
What percent of total mats are fabric wrap? 16% and growing.
We grew the business only 14% this last year, but reduce the number of frames made and fit.
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baer