Marketing Idea

[FraminGal]

This month I am advertising a Great Reframing Event. With spring comes redecorating and I want consumers to think about updating their current custom framing. New style moulding, new/current mat color. I am also promoting 'upgrading' the materials in their current custom framing. Better glass, acid free mats. What is the expected life of custom framing...probably when using regular glass and mats? Any other ideas? I hope my neighboring framers don't see this!

 

[B. Newman]

I have done this. A few years ago we did a "Spring Housecleaning" postcard that said, "Love your artwork, but hate the look?" And went on to tell about updating colors and styles. It brought in quite a bit of work.

You might check out the Art and Frame Council's website for tools and ideas as well as info on creating a marketing plan for the year.

http://www.artandframingcouncil.org/marketing_tools.html

Betty

 

[lyoncat]

Sounds like a good idea to me. That could be a good newsletter article too. I still need to check into how we can arrange a swap onsight for articles.