aeg,
You obviously are a virgin framer (which is OK, that's a line all of us had to cross it in order to become real framers). At this point you are safe doing a few things:
1. Assume that every repetitive "imperfection" that you noticed with your moldings is there by design. Don't question it.
2. Assume that beauty is being predetermined, pronounced and offered, as a package, by each and every supplier of yours. Just price differs and, as you know, you get what you paid for.
3. Hire a part/full time experienced framer and stay really close to him until you understand what is it that he's doing, when and why.
At this point you may know considerably less about framing than your potential clients and this is not a good start for a new gallery owner (for in this business word of mouth travels faster and further than expected).
If you are reluctant of asking for help another framer in your area, this forum is an excellent source for you. But, my, you have EVERYTHING to learn. Good luck to you!
You need a mentor very-very badly. Some framers here have mentor vocation. They love to answer technical questions and teach others what they learned over decades of practice hands on. It's yours to find one. (How much they posted compared to how long they've been around could be a good start).