It is interesting to me that so many get their knickers in a twist over the fact that JoAnne's has LJ moulding. I am as concerned about what the other independent framers have. And they have LJ too. So does Michaels (fortunately ACMoores is out of the framing biz in our town). But their shops don't look like mine, and they don't frame like mine. I simply don't view them (any of the above) as a threat. We all frame. I frame better. Lots of folks know it, or will figure it out, or will hate my designs, personnel, ambiance, delivery time, carpet color, and never come in/come back. Somehow I still manage to make a good living, pay health insurance for 5 1/2 employees and pay the rent. Spend the time you have previously devoted to worrying about the competition in more productive ways, such as preparing a brochure to mail to 10 people every day, mailing to 5 houses around each customer you already have or take them out of the phone book, but mail them. Or make another brochure and deliver it to every business in town. The thing NOT to do is waste your energy wringing your hands (or sitting on them).