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Is the middle of the road worth the trouble?

R

Rick

Guest
<H1>Hey guys and gals,</H1>
I working on my business plan and interested on what you think about my pricing index plan.
One thing I have noticed is that most clients come in for either low cost framing or have some print or item that they want framed right regardless of the price. Rarely do people come in to want something to frame at a moderate cost for something they kind of like. Either they really love it or the just want to cover a wall.
The shop I work at has moulding that starts at the commercial end and goes all the way up to huge delicate mouldings. The problem I have noticed is the moulding in the middle seems to cloud up the ends. I end up having to show a client on a budget half the wall just so they go with a Neilson metal. By having medium priced mouldings on the wall, I have been stuck on the counter all day with clients on a budget as well as watched a client talk themselves out of the moulding they really want because we have some moulding samples that will do.
So my real question is do you think by getting rid of medium priced moulding I can justify my high end moulding as well as cut down on the time spent wiht clients on a budget by defining exactly what our commerical grade mouldings are.
I really would appreciate your input and ideas on this discussion or any other words of wisdom you want to throw at me.
Thank
Rick S.A.T.X.

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If you don't take care of your tools, they won't take care of you.
 
K

Kit aka emrr

Guest
It certainly is tempting to not mess with Mister In-between but don't leave yourself with out a fall back position when the customer says $500 is more than I wanted to spend. A $250 sale is better than no sale at all, right? Kit

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Time flies like an arrow; fruit flies like a banana
 

Frame Harbor

CGF II, Certified Grumble Framer Level 2
Joined
Dec 18, 2000
Messages
273
Originally posted by Rick:

So my real question is do you think by getting rid of medium priced moulding I can justify my high end moulding as well as cut down on the time spent wiht clients on a budget by defining exactly what our commerical grade mouldings are.


Hi Rick,

In my opinion, getting rid of medium priced molding will only let you with less ammunition in your business, because the client on the budget is still going to look for his bargain and your shop new inventory structure is not likely to be immediately noticed and discouraging to him.
As framers, we are able to read our competition down to the fine print in one short glance. Don't assume that regular costumers do it too. From what I gathered, they distinguish between BASEMENT (filthy, messy shop, one man band), COMMERCIAL (clean, neat shop, many samples on the walls, brand new frames, a couple of people working in there) and HIGHEST END (precious, clean, massive old looking frames, intimidating museumlike atmosphere) framing shops only.
Among other important aspects, the abundance of brand new (just cut and joint) corner samples on the wall is inviting to everyone looking for a bargain. Where to look for a cheap frame if not where they sell in a huge assortment? And what can be less expensive than molding pushed into existence by machines (metal molding in special)? So, I think that you will not cut on cheap clients count, nor in their ability to nibble away at your valuable time.
 
R

Rick

Guest
Thanks, Kit and Frame Harbor.
You both make great points and I appreciate your replies.
Basically what I was planning on placing the commercial grade moulding in the middlie of the sample wall and have the upscale on the left and right and the monsters on top. My theory was by defining what was what, I could help outline what was in the clients budget. The shop I work at now has moulding grouped by catagories; all the golds, all the silvers, etc, etc with gives us much needed exercise pacing the entire sample wall. I've noticed that consumers assume that all 1", 2", 3" frames should cost the same regardless of quality and want to see everyone against their artwork.
My major concern is due to the fact that I will open a new shop this year, most of my customers will be new to me and probably looking for a bargian. Though I would love any sale I can make, I want to make the process as painless as possible for me and the client. Someday, when I have a client base of over 100 plus, I won't care too much about this whole thing but until then, I want to be prepared for the worst.
Again, thanks for your comments, everyone.



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If you don't take care of your tools, they won't take care of you.
 

rosetl

CGF II, Certified Grumble Framer Level 2
Joined
Jul 30, 2000
Messages
449
When we moved a few years ago we dedicated a wall for the higher end mouldings -- the ones we either can't chop or prefer not too. We had a few sample completed works done mixed in so it wasn't so "busy."

I have a large selection of samples and this has worked out great for us--we even have the rows sorted by price with the highest at one end---right by the front door.

We also have a couple rows for the more frugal of our clientelle -- but mix them in with all the rest by style and/or color.

I believe it has helped me get more buyers that qualify to buy from "the" wall and the lower end areas seem time efficient.

TL - Studio Frame
Glendale
 
Presto Frame & Moudling 800-431-1622

Susan May

Gone.
Joined
May 28, 2000
Messages
4,612
I would suggest that you put your high end molding front and center. You may feel like your walking to the far end to help the "cheep" customers, but if they see the high end moldings, they just might try one. Just like anything else, once you get the best, you don't go back to the worst. You just might change a few of those customers in to high end customers.

Good Luck!!

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Sue May :)
"Everyone is born right-handed, only the greatest can over come it!"
 
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