Originally posted by Ron Eggers:
For any Grumblers experiencing their first Black Friday: Don't be disappointed if it was a slow day. Despite all the hype about it being the busiest shopping day of the year, it has always been a less-than-average Friday for me....
Ron is absolutely correct
Jay.
The Post-Crescent, our local newspaper called for an interview on Wednesday about how "Specialty Retailers" compete with the Malls and Big Boxes on Black Friday. This was the business section calling for an upcoming article, and they wanted to know how we competed in general, and requested to come in on Black Friday to interview customers, and ask them "why they were in our shop and NOT out at the mall?"
I was in the shop for about an hour Friday morning, and talked to one good customer who stops in on his way to visit family from Minneapolis (5 hours). I told him about the upcoming Newspaper story. He said that, "This is the only shop I will visit today!". My response was , "I wish you were here this afternoon when the reporters showed up."
Later that afternoon, as we drove past the Mall, heading out into the woods to cut down a Xmas tree, the roads were backed up going into the mall, and the parking lots were packed! Being curious, I phoned the shop to find out that the newspaper people had waited 10 minutes for a customer to walk in, but did interview two, anyway.......I'm hoping these were good customers.
and they said nice things!
The day was steady, but not crazy busy.....if you really think about it, that's pretty much what we should expect. We're not giving away product at -10% mark up, nor are we opening the doors at 5:30am to let the crowds in.
Thank goodness.
Today, we have three on staff, and the shop is very busy with typical Saturday traffic.
John
BTW - We were closed on Thursday - Thanksgiving Day. I was glad that the small gas station near our home was open at 11am....I didn't have enough butter for baking!