Invoice averages may not be an apples-to-apples comparison, because the product mix of each business is different, among other things.
For example, if you sell cards, small photo frames, ready-cut mats, gifts and other inexpensive items, your average sale will be lower than a business that only does custom framing. Likewise, a gallery that sells original art will have a higher average invoice than one that sells posters.
Regional trends and cost-of-living differences come into it, too.
Our average sale is just over $100.00, now, but that includes everything we sell. Our average sale for *only* custom framing is usually about 50% more than that. But the averages vary every week, every month, every year.
It's important to understand that such comparisons are worthless in determining the health of one's business.
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Jim Miller, CPFcm; GAFP Committee Member