INTERNET FRAMING

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a.zimmer

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JUST SAW A FULL PAGE AD IN SOUTHWESTART MAGAZINE BLASTING THE LOCAL FRAME SHOP-
FRAMEYOURART.COM IS THE SITE. CHECK OUT THE AD AND THE SITE.
IS THIS THE NEXT DISCOUNT CHAIN THAT WE NEED TO CONCERN OURSELVES WITH?
WOW, WHAT A CONCEPT! NO PERSONAL CONTACT WHATSOEVER. NO UNHAPPY CUSTOMERS- JUST CLICK AND SPEND--- WAKE UP - LOOK AT COMPUTER- ASSEMBLE AND SHIP. DONE.
 
I did a bit of research

Frame Your Art.Com
201 Nevada St.
El Segundo, CA 90245

Perhaps they are looking for a local following.

AL
 
They can advertise all they want but it doesn't mean people are buying. I am not convinved that the net is a good vehicle for framing. Art, yes, but not framing. People still want to see and feel the product and pictures on computer don'trovide that experience. It is a great vehicle for off the shelf products but framing.....
 
The internet has spawned some interesting risk takers. The competition will always exist between the internet and brick & mortar. Some people will always be drawn to the new and time will tell in this industry if the internet will prevail. There are some obstacles such as selections and shipping. We should all adopt policies of not allowing the details from the designs offered to our customers to leave our stores. After all our estimates are free in anticipation of a possible order. We should consider there is a segment of the population who want service and delivery without visiting brick & mortar such as in remote locations. We can not service those customers but an internet presence and UPS can. The internet businesses may find an audience they didn't anticipate.

AL
 
checked out the ad in decor. i found it interesting how opposite they were.the decor ad was directed at getting framers on board and the southwest ad put down the very audience that the decor ad was aimed at.
 
Check out the Big Art grumble. Apparently API might have gone away. So much for an internet business model!!! At least this may calm some fears.

AL
 
REFERING TO FRAMEYOURART.COM HAS ANYBODY READ THER DEAL?? SORTA LIKE FTD. HOWEVER THEY ARE CONNECTED UP TO LARSON AND OFFER LARSON MLDG AT REALLY STRANGE PRICES. SOME MLDG ARE LESS THAN 1.5 MARKUP AND SOME AT 5 MARKUP OF CHOP COST. THEY WAY I READ IT THAT IF YOU JOIN YOU MUST CHARGE THESE PRICES FOR CUSTOMERS THEY REFER TO YOU.???
 
Check out this months Art Business News, Page
8. There is a story about the little French man with the beret that is the logo of FYA.

AL
 
Fascinating yet astute comment made by the founder of FrameYourArt.com in the article written for Art Business news.

Did anyone see it?

The jist of it was that he is performing this FYA.com service for the benefit of the brick and mortar frame shops--which he says will all be out of business within the next five years if we don't use a vehicle such as his to save ourselves. Interesting, to say the least; and suspicious would be better--for now. Here is a very well enmeshed individual, with millions of dollars at his disposal; on the extreme inside of the art and framing world letting 'slip' a comment such as this!?

One thought I had: Does this guy truly see the 'writing on the wall' and created a mechanism to gild his pockets via brick & mortar participation--the fleecing of the flock; or is it a genuine attempt to move framing to a safe haven to preserve the small guy in the end?
 
Does any know an FTD florist well enough to comment on how this concept works as a business model???

AL
 
Curiosity got the better of me on this FYA thing. I looked up their website for dealers and sent off a few questions to them. Their basic idea sounded interesting - a customer goes to the web site, orders what they want, they e-mail you and you get the work, (by zip code) for $150 a month plus, of course, cash coupons from suppliers.

I wanted to know how many framers would they have per zip code, how they decide who to refer to, where are they advertising, and a few other questions regarding pricing, mark-ups, deliveries, etc. That was 4 days ago and I haven't received any reply yet. Either they aren't very efficient, or they just want your money with no questions asked.

Maybe their computer is down
smile.gif
 
If e-mail doesn't work (mfa@earthlink.net), try calling FrameYourArt.com at 310-615-1818.
 
The problem with referrals by zip code in my case and the case of many others is that there might be more than one framer in a zip code and or as in my case the area of my zip code is much smaller than my trade area.

My zip code is for a community (suburb) with a population of less than 2,000 people. Ajoining zip codes might have a population of up to 30,000 people or more.

So much for equal opportunity (equal distribution) by zip code.

------------------
Jerome Feig CPF ISA
24242 Woodward Ave
Pleasant Ridge, MI 48069
 
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