Dear John,
Watch out for you are closer than you think to become my fella
If you insist a bit more on LaMarche ignoring to pick up or return costumers' phone calls, and failing to be consistent over their finishes, ta-ram-ta-ta-tammmm! there you are, ILO fixation redivivus!
I said ILO?! **** plastic all together!
Actually I must give them that their service is excellent just as you mentioned.
As of Rolls vs. Ford comparison of yours, no, I don't think Rolls people need to badmouth Ford. We The People are doing a pretty good job at it. And then nobody is pretending to get a Rolls for same price paid for a Ford car, the way grumblers wish to get Munn samples for free
Of course, I sell to much less than 10% of the market and I am useful to that niche; naturally, ILO sells to over 90% of the market and they are indispensable to most framers. But what I'm saying, in few and harsh words, is that they compete in this market with a different product all together, which was researched and created exactly for one reason: to be cheap. If that's a valid trend, soon you'll be tempted with stamped out gilded cardboard frames. See?
Let me tell you all a secret. You may think that my product is expensive. It is, compared to what you are used to handle on a regular base. But compared to Munn and other domestic manufacturers, due to my qualified and less expensive labor force, my prices are just a fraction of Munn's. What does that tell you? It should tell you that I don't disrespect a fair competition and that I myself play on price lever. I sell my product well because I offer the real thing, same high quality for less, not a surrogate for less. I don't attempt to pervert my costumers to buy plastic, clay, plaster, foam or cardboard frames for less. I don't take that road (even Munn and APF had), against my better chances at making piles of money, for I am not strictly in money making business but frame-making-for-money business, as stupid as it sounds.
From where I stay things look differently and I think that if it doesn’t look and walk as a duck it isn’t one.
I might be disagreeable to many (and ultimately I might be wrong), but I think that going into framing business just because life there seams easy, phoning out operations, changing direction and product just because it’s profitable does not make one a custom framer, more than a tower controller is a pilot, not unless we admit that everything hanging on a wall with an image or even an artwork in it, a hollo(w)grame at the limit, we shal call a custom made frame.
Now this perspective might look to some as sheer arrogance, but it isn’t. It is merely their best line of defense. I DO understand framing of different qualities and price levels, just as I understand eating a hotdog and caviar. But don’t show me a piece of rubber (as Eric was praying for) and call it meat or frame for that matter.
Sorry to disagree with many, but I know that I make sense to some, and if one of you will next time hesitate before showing his client the very bottom frame his money can buy, then I feel rewarded for all the “enemies” I made myself in here over the last four years or so.
[ 09-12-2004, 05:52 PM: Message edited by: American Choice ]