Cornell makes a very high end frame, so does the Munn family, along with a few other companies. These frames fill, I would guess, under ten percent of our needs.
That is not because it is a bad product, it is because it is a very expensive product, that only a few people can afford. Much like the Rolls Royce I mentioned on an earlier post.
I wonder if the people at Rolls Royce publicly bad mouth those people over at Ford or General Motors? Or, perhaps they understand that their product and other products fill different needs for different budgets and tastes.
I know many very wealthy people who just plain can not stand the idea of spending more than a hundred dollars for a picture frame, even though they could easily afford to spend thousands.
These people just have this mind set that picture frames are not an important part of their lives, therefor, should not cost very much at all.
It does not mean they are bad, or stupid people, it just means they have a different attitude about our craft, than say, Cornell.
It makes me wonder though, when a young couple, who live on a military paycheck, whip out the old Visa card to pay for a twelve hundred dollar framing job of their wedding picture. I do in-fact, question their judgment, and intelligence.
I guess what I am saying is, there are many different products in our industry that fill many different demands. You can not size customers up and refuse to show them products because you think it may be to expensive or two cheap for them.
You show them what looks best on their picture. You let THEM tell you if they can afford it or not.
If I show one of Cornell's frames and it looks absolutely fantastic on the picture, in-fact it is perfect for it, the customer loves it, but opts for a ten dollar Fetco frame instead, should I throw water balloons at her as she leaves? Should I bad mouth her to other customers? perhaps post it on the Internet?
The price of our products can vary widely, as can the quality, and even the customers idea of what IS quality.
The above scenario did take place in my store. The woman honestly thought Cornell's frame was not up to the quality of the Fetco frame. I had told her you can not expose Cornell's frame to moisture. The Fetco frame can be wiped with a damp cloth, Cornell's can not.
I know Cornell's frame is much better than Fetco's, my customer thought the opposite, is she stupid?
Cornell's frames are a valuable contribution to our industry, they fill a need.
Fetco's frames are a valuable contribution to our industry, they also fill a need.
Surprisingly, IN LINE OVALS frames are also a valuable contribution to our industry, because they fill a need.
Non of these companies deserve to be bad mouthed, they deliver a good product at an appropriate price.
The only companies that deserve to be bad mouthed are the ones that have incompetence down to a science, they can not, or will not, keep their products in stock. They refuse to hire the needed staff to man their phones, or they sell worthless junk that has no need anywhere.
John