"If I'd have known then..."

Verdaccio

MGF, Master Grumble Framer
Joined
Jan 22, 2007
Posts
757
Loc
Berthoud, Colorado
"What I know now..."

My latest compressor failure has set me to thinking about the things I did not know when I started my shop, and my "evolving knowledge" of how to do this business properly - primarily about equipment and things I bought that I frankly did not need, and ways of buying that are smarter. I thought it would make a for a good read to those who might be considering getting into this business if we all chipped in some of our learned knowledge...

I would ask that these should be read as "evolving truths" for the individual and their situation and business - they won't apply to everyone, nor will everyone's opinions on the items be the same. It should also be realized that we are all running running running to keep our shops alive and sometimes things that seem so simple or basic slip past us until something happens that calls them out...

Here are a few from me, three-years on:

1. Take care of your compressor...and thereby your underpinner and your CMC if you are fortunate enough to have one. If the compressor fails, you will likely have oil in the lines to each of the other two and you will have to replace filters and such on the other two and check them out thoroughly for damage. Having any one of these out of commission can put your shop out of commission and you scrambling over say...Christmas weekend...as I just have been doing.

2. Pick five mouldings, and buy them by the box, discount them slightly, and sell them to any customer who states an issue with price. Have the samples right there on your design table...explain that you buy them by the box and that thereby you can sell them for less. People love to get a deal and those mouldings can be sale savers.

3. Buy five boxes of 5/8ths Vnails, and one box of two other sizes...not five boxes of each size nail. I find that 95% of the mouldings I use will take a 5/8ths Vnail and two nails in each corner will suffice. The only other one I ever seem to use is the 3/8ths...and that only very occasionally.

4. Build smart organization for your remnant mats and framestock, and know what you have and use those remnant pieces to lower your costs. It is easy to start out with nothing and get into that "just buy" cycle and take like two years to really begin checking every board and moulding against what you already have in stock before you order. My COGS has reduced by more than half over the past year. Seems like logic that only a fool would not recognize as a key to this business...but I did not realize it nor value it until I was drowning in remnant matboard and mouldings. I don't generally consider myself to be a fool...but I sure wish I had learned that lesson closer to the end of year one when I had built up enough stock to begin using it effectively to lower my COGS.
 
Buy a good POS system before you open your doors.
 
Ask suppliers about discounts, especially on high velocity items such as mat boards and moulding. (Don't forget about including paying by cash, or within 30 days or whatever they offer). Also some suppliers have an additional percentage or 2 of discounts if you are their friends on Facebook, etc. If you don't ask you don't know. I get an additional 5% from one supplier because of cash and being a friend.

If they won't give you one, ask how do you get them, and at what purchase level do you need to be to get more, [or consider different suppliers.]

Having only a few primary suppliers will help you get better prices.
 
consider moulding suppliers that offer "straight cut". This is great for those smaller frames where you are only going to use 4 or 5 feet, and if you buy a length, you will have the left over moulding for a long time. {and also don't forget to ask about discounts on the "straight cut's" too.}
 
Drain your compressor tank regularly. I worked at a shop about 2 years ago that had a giant Ingersoll Rand compressor with about a 40 gallon tank.
Someone had stripped the drain valve so it hadn't been drained in years.
I took the valve off and about 5 gallons of rusty crud water came out of it.
I replaced the valve with a remote one with a hose so it was easy to drain.
I think every shop I have worked in never drained there compressors until I did.
I'm a gear-head and grease monkey as well as a framer so the machine maintenance is second nature to me.
 
I would have switched to individual health insurance policies long ago instead of the outrageous premiums and limited flexibility of group.
:kaffeetrinker_2: Rick
 
Get a mentor

I just finished my 3rd year and your question has got me thinking.

I believe one of the best things I did was get an unofficial mentor. I had been in the business about 35 years ago, and it had changed a lot.

I found Kathy [Out on a Whim - Aurora Colorado], and spend some time with her at her shop talking about framing. She became an unofficial mentor, and was very instrumental in helping me make decisions about potential suppliers, and many other things [she doesn't know how helpful she was to me]. Through PPFA she is still helping me.

At the WCAF I found this quiet and unassuming [;)] fellow at the Franks Fabric booth, and got to know him {his name is Baer and he lives in Oregon}. I ended up taking some classes of his through PPFA, and I have also used him as another unofficial mentor. I'm not sure he even knows how much of a help he has been.
 
So nice of you to say Russ! I've been so preoccupied with closing my shop and hip problems I can't imagine I have been any help at all. Getting to know you through the Grumble has been one of the good things. Plus, you painted that beautiful picture of Hopper that just touches my heart.......
 
Things I have learned:

1. My taste is not necessarily my customers' taste.

2. My ideas are not as earth shaking as I thought they were.

3. Never pass up an opportunity to learn something.

4. Everyone can teach me a lesson, if I listen.
 
Don't listen to anyone without validating against your own situation.

This includes industry Gurus and especially reps. Remember, a rep's job is to sell you something.

Margin is what makes your business successful, make sure you get enough.
More sales only help if the margin is sufficient.
 
My idea of a high price may be different from the customer's.

Before reacting to a price given let the customer react first.

I don't want to pay a lot... does not mean whip out the cheap moulding.

You can always lower the price, you can't raise it. Better to start high than to start low.

Don't get in the habit of giving discounts and low price framing. If the customer associates you with cheap framing they will go elsewhere for "real" framing.

Always know where the art is. You don't want to find it "stuck" to the bottom of the mat you just cut through....

No drinks or liquid on the design counter or in the workroom.
 
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