I guess it's just the pessimist in me . . .

Marc Lizer

SGF, Supreme Grumble Framer
Joined
Jun 28, 1999
Posts
1,545
Loc
North Hollywood, CA
I got an e-mail from a grumbler consumer, in relation to this thread:
http://www.thegrumble.com/showthread.php?t=26751
Here is what I got from the customer


"Hi Marc -
I was given your name from someone on the Picture Framer's Grumble.

My husband and I bought a 60"long by 19" high gallery photograph while on vacation and are exploring options for getting it matted and framed. So far we have learned that mats are available in 48x72 or 48x96 sizes from Bainbridge and Crescent; however it sounds like colors are limited, so several individuals are suggesting fabric. Is fabric what you would suggest?

We have a pretty good idea of what we want in terms of color and frame, but we are open to suggestions. Our main concern is getting the photo mounted and framed professionally and in a manner that does justice to the piece.

Another question: the piece just arrived from Australia yesterday. It is rolled, and we know it is safe as it is until we find a framer, but one person suggested we unroll it and let it relax for at least a week. Would you suggest the same? What would be the safest way to hold it down and protect it from light while it is relaxing? (we have this gorgeous art work but are afraid to open it until we know we won't harm it:)

Any advice you can offer would be greatly appreciated.

Thank you,
xxxx"

And now here is my pessimisim(sp). The advice from framer (or person) suggestion to unroll it. That is the best way for the framer to be able to screw the customer.

Here is my reply to her:




"Yes 40 x 60 is oversize board, and avail in a good selection from several companies.

Any larger and it comes in white or black, and off white if you are lucky.

Correct, for anything that is going to need color, it needs to fabric.
You can add a liner or fillet on the mat. Or you can do the mat in foam core and get a nice bevel.

Sometimes, on such a large item (not reaally that large in the grand scheme of life), A simple 8 ply mat is really nice. A 8 ply is pretty much a double think mat and give a nice edge (still just avail in white or black). But Remeber, you are going to have 60 inches of white dead space bordering the art.

White or black are neutral. A color, over such a big area, if not spot on, can distract from the art.

Obvioulsy go with plexi(acrylic). UV or regular is up for debate.

Unrolling:

If you crease or pinch it or, the most likely thing, make a wing ding, you will be very unhappy.

I would only open it at the framer, and let them open and take it out. This way you will see how they handle it.

Also thisn way you and them inspect it. If there is a damage, you know it came that way for Austrailia. If is has nothing, and is totally pristine, note it on the invoice when you make the order with them. That way if there is a damage on it, you know where it happened .

If you open it. And then go to pick it up when done, they can say,"Well gee, it must ahve come in that way, and been damadge when you opened it up and unrolled it . . ."

Need to rest?

That is like a canvas needing to breathe. A canvas is fabric paint. No lungs.

A photo is emulsion and a carrier paper. That is very stressful and need a restful vacation.

Rolling it is second choice to shipping it flat. Just like a canvas. But sometimes a canvas gets rolled. Not ideal, but live-able.

Far more live-able for a photo or paper borne art.

If the tube is some tiny tube, I might say open it and unroll it. But if the tube is a bigger diameter, I think wait till at a frame shop.

Where are you located? (zip code) I may know some decent framers in the area.

The one thing you want to look for in a job like this, is how large the shop is.

You want them to have space to actually do the piece.

Thanks,
M"

I'm sure I get slammed for my advice saying that a framer would dare ding the art and then try and pass it off to the customer as re-existing. I see it happen way too often. Oh no ma'am. It came in that way. You did that at home. You should have let us unroll it . . .

But you were the morons that told me to unroll it at home and let it relax!

Oh well.

End rant mode.
 
Marc, I sent her in your direction because she seemed geographically fairly close...Pasadina if memory serves.
 
While I respect your experience, and completely agree about your cautions regarding the unrolling, I do not agree with your opinions regarding the matting.

"60 inches of dead space?" I'm not sure what that means, though it sounds awfully negative. I often have to talk customers into getting wider mats around their art because their afraid a wide mat is distracting. (On the contrary, I believe thin mats look so awful that they're going to be a horrible distraction.) The dead space comment sounds to me like you are discouraging matting at all. Maybe I'm misunderstanding.

I also disagree with your caution regarding the color needing to be "spot on." While sometimes this can be true, it's not always the case. By cautioning the customer in this way without even seeing the art, you have created a pre-concieved bias within the customer's mind. Whoever (s)he takes the art to now is going to have a more difficult time on the design counter. Their choices are already going to be limited for color. Mat and fabric colors are rarely spot on, and now this person may be inclined to be excessively critical over something that is not necessarily distracting at all.

Just my two cents. I wouldn't be giving design advice without ever actualy having seen the art.
 
Marc, I sent her in your direction because she seemed geographically fairly close...Pasadina if memory serves.

She said Pasadena as that would be a city that the rest of the country may recognize. They are actually in Azusa, 3 or 4 cities further east.

No offense to Azusa, but it is a bit rural still. I found 2 good shops (I think) for her. One in the next town to the west, Arcadia, and one just to the south in Covina.

The Arcadia one has been around since 74, family owned and run. Right by the track and outside the Westfield. Freestanding bldg.

The other is in a commercial neighborhood, I think they are located in a warehouse. Easily capable of larger items. They do commercial work. (commercial does not mean low end, but just means usually larger size, or larger quan, or multiple custom order). And regular retail for those who find them. But that is not their core, and it is not who they pursue.

I said she can schelp here, but with good folks in the area she will be more than taken care of.
 
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