Some people talk about colors and expect us to find what they have in their heads. Many times their focus needs to be shifted and we need to find out more. For instance,
1. Try saying, The sea is not one color but many colors, please tell me what it is about blue green that you are looking for. (then listen, listen, listen) If they are having trouble say, Is it the gentle rolling of the ocean or perhaps the open feeling looking at the horizon?
2. Usually the Maine coast is... Are you looking for a bit of a sunny day or perhaps something that demonstrates the foliage in the New England?
3. Does it have to be a specific geographic place in Maine? Do you have a memory of that area?
4. I tell them that Art is an emotional purchase. Perhaps you could say, It is the soul and spirit of the room. If it matches the decor too much it disappears. So if a decorating statement is what you are looking for, then perhaps you need to go to the wall paper store and finish their decor. Then you should come back and talk about art. It is fine for the floors, furniture and wall finishes to match and compliment each other, but art does more than that. It is a statement of feeling. It is something that sets a mood. It is something that you live with and look at everyday. Let's talk about how you would like the room to feel.
5. Sometimes people focus in on a color. Ask them to describe the room. Get a sense of whether the room is warm or cool or balanced. Then say to them I am getting a picture of a room that is ...(warm, cool, balanced). Nature has assigned to colors to trees, flowers, landscape I think we may want to consider how we want the artwork to feel. A little of this color and that will give the artwork some balance. Can we talk about how you want the artwork to feel? What is it about a seascape that you think you want?
Next find an appropriate piece. You will find that after the "fact finding" many pieces will work. Perhaps even something that you have in inventory. Perhaps, the customer is looking for something that does not exist without the resources for a commissioned piece. Consider if the search is worthwhile economically.
If you are having trouble remembering all of the above in an actual encounter, may I suggest making some flash cards and read them every morning for 21 days. To sell art these concepts need to roll off your tongue automatically.
This is just my take on it.
Now I am going to