Suggestion How to Sell What You Want to Sell

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FramerDave

FramerDave

PFG, Picture Framing God
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The latest in a series of PPFA Webinars:

How to Sell What You Want to Sell

Monday, September 20 2:00 p.m. (EDT)

There are a variety of different ways to "drive" sales in the direction you want them to go. This includes choosing the right product mix for your business model, displaying the right products the right way, asking appropriate questions, carefully listening to answers, and presenting your design concepts as the solution to the customer's needs.

It may come as a surprise that making it all about the customers is the best way to get your way!

$10 PPFA member, $15 non-members

Register HERE

Speaker: Greg Perkins, Larson-Juhl

Greg Perkins is currently in his 38th year in the custom framing industry. He was a retail framer for 17 years, owning a frame shop in Minneapolis, Minn. During that time, he won 25 PPFA framing awards and began teaching seminars and workshops at PPFA events and for industry suppliers.

Since then, he has worked for Larson-Juhl, an industry manufacturer and supplier. As customer projects manager, Perkins helps develop tools and programs to assist custom framers. In addition, he is a frequent contributor to industry trade magazines and has a new book, "Guidelines for Great Frame Design."
 
I am interested in this...but have never web-i thingied course with the PPFA...
Coupla questions...

How long is it?

And I work solo, if I had a customer and had to scoot away...would I interrupt anything for the others, (I try to be a nuisance only on Warped)...?

Is it on the web/phone lines or just the web?

Q and A time? and if yes via phone or via web like IMing or something..?

Targeting framing obviously, but some of us sell other stuff retail, that discussed..?

Should I bring a covered dish? (rhetorical...sorry, I crack me up!)

Business has been up and down like a fiddler's elbow...I am willing to listen to any Help!!! Thanks for posting this.
 
i-m-chickie said:
I am interested in this...but have never web-i thingied course with the PPFA...
Coupla questions...

How long is it?

And I work solo, if I had a customer and had to scoot away...would I interrupt anything for the others, (I try to be a nuisance only on Warped)...?

Is it on the web/phone lines or just the web?

Q and A time? and if yes via phone or via web like IMing or something..?

Targeting framing obviously, but some of us sell other stuff retail, that discussed..?

Should I bring a covered dish? (rhetorical...sorry, I crack me up!)

Business has been up and down like a fiddler's elbow...I am willing to listen to any Help!!! Thanks for posting this.
Click to expand...

Greg is presenting the webinar, so it's not mine, but I'll try to answer what I can:

Most webinars are about 30-60 minutes depending on content. The PPFA has been trying to keep them around that length for the convenience of the attendees.

If you have a customer come in or have to answer the phone, you wouldn't disrupt class. Attendees are kept on mute so that background noise won't be distracting. Also, keep in mind that the webinar is being recorded for later viewing, so that's a factor.

Web only vs. phone: The first few were done with the visuals presented online, and audio over the phone. That was very expensive, so it's now VOIP, all web-based.

There's also webinar (live) vs. webcast (recorded). A webinar allows for live interaction with the presenter who takes questions through the chat function. It's a little more spontaneous as it would be in a classroom setting, but any um's and uh's or stumbling by the presenter will be recorded for posterity. A webcast allows for a "cleaner" presentation and more flexibility since the presenter doesn't necessarily have to be present. In a webcast the presenter will receive questions and answer them by email.

If you're interrupted during the class or can't make it at a specific time, you can go back and view a recorded version at any time.

Please bring green bean casserole, and make sure you put the little crunchy onions on top..
 
Becoming a proficient salesperson is a whole lot more involved than simply attending a seminar or class now and then. Salesmanship is a craft in itself, much like our own. It requires the seminars, but it also requires reading and understanding what, exactly, it is all about.

There is no such thing as a "natural salesman". There is such a thing as people who are naturally good around other people. Salesmanship requires a profound interest in learning about all of it.

Purchase some books on the subject if you are truly interested in becoming proficient at this wonderful skill. Learn about it before you attend this class. Know what you are listening to.

http://www.google.com/#hl=en&expIds...smanship+b&gs_rfai=&pbx=1&fp=8ce9e1c25799f52d

Should you take a real interest, and actually put in some effort to learn the theory of selling, it can change your entire life. A good salesperson can easily sell whatever they want, anything, even themselves to others.

Selling is NOT some sort of mind control that will in any way force some poor unsuspecting "victim" into purchasing what they do not want. Take the time, start reading about it.

If you go, go prepared.

John
 
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