How to Promote and Market a Photography exhibit

pozzello

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I'm doing a photography exhibit at a local art gallery in Ottawa at the end of January and wanted to promote the event. Does anyone have any advice on how I should proceed ?

I'm displaying 60-70 black and white enlarged polaroids of portraits I took of the truckers at the protests in Ottawa last February.

I have a website and created a promotional poster and plan on distributing them to local coffee shops, hotels, etc. But I'd really like to get the word out to local newspapers etc. If I write a press release, how do I distribute it - cold calling ?

I know the gallery should be taking care of this... but it's complicated... so I decided to take care of it myself.
 
Social media
Direct invitations to your clients
Call the local newspapers and see what is required to promote the event
Have post cards, hand them out or do a mail distribution
 
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