JudyN
MGF, Master Grumble Framer
http://www.karpaydiem.com/article2.html
From link above:^
The following advice is attributed to 19th century London businessman Thomas Smith. I’ve seen it published by numerous marketing organizations from the Radio Advertising Bureau to the Baltimore Business Journal.
The constant refrain: repetition of a simple message is important in cutting through the clutter and getting buyers to pay attention to you and perhaps purchase your product or service.
The advice is especially relevant in the 21st century. One research group found that Americans are exposed to more than 1,500 commercial messages every day. Thus, marketers need to craft an effective message - whether in paid ads, direct mail, promotional literature, or guerrilla marketing style communications - and ensure that target recipients are exposed to it many times. In fact, according to Mr. Smith, the 20th time just might be the charm.
“Question: How many times should I run that promotion?
Answer: Many times. Let me explain:
1. The first time people look at any given ad, they don’t even see it.
2. The second time, they don’t notice it.
3. The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
5. The fifth time, they actually read the ad.
6. The sixth time, they thumb their nose at it.
7. The seventh time, they start to get a little irritated with it.
8. The eighth time, they start to think, “Here’s that confounded ad again.”
9. The ninth time, they start to wonder if they may be missing out on something.
10. The tenth time, they ask their friends and neighbors if they’ve tried it.
11. The eleventh time, they wonder how the company is paying for all these ads.
12. The twelfth time, they start to think that is must be a good product.
13. The thirteenth time, they start to feel the product has value.
14. The fourteenth time, they start to remember wanting a product exactly like this for a long time.
15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
17. The seventeenth time, they make a note to buy the product.
18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
19. The nineteenth time, they count their money very carefully.
20. The twentieth time prospects see the ad, they buy what it is offering.”
From link above:^
The following advice is attributed to 19th century London businessman Thomas Smith. I’ve seen it published by numerous marketing organizations from the Radio Advertising Bureau to the Baltimore Business Journal.
The constant refrain: repetition of a simple message is important in cutting through the clutter and getting buyers to pay attention to you and perhaps purchase your product or service.
The advice is especially relevant in the 21st century. One research group found that Americans are exposed to more than 1,500 commercial messages every day. Thus, marketers need to craft an effective message - whether in paid ads, direct mail, promotional literature, or guerrilla marketing style communications - and ensure that target recipients are exposed to it many times. In fact, according to Mr. Smith, the 20th time just might be the charm.
“Question: How many times should I run that promotion?
Answer: Many times. Let me explain:
1. The first time people look at any given ad, they don’t even see it.
2. The second time, they don’t notice it.
3. The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
5. The fifth time, they actually read the ad.
6. The sixth time, they thumb their nose at it.
7. The seventh time, they start to get a little irritated with it.
8. The eighth time, they start to think, “Here’s that confounded ad again.”
9. The ninth time, they start to wonder if they may be missing out on something.
10. The tenth time, they ask their friends and neighbors if they’ve tried it.
11. The eleventh time, they wonder how the company is paying for all these ads.
12. The twelfth time, they start to think that is must be a good product.
13. The thirteenth time, they start to feel the product has value.
14. The fourteenth time, they start to remember wanting a product exactly like this for a long time.
15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
17. The seventeenth time, they make a note to buy the product.
18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
19. The nineteenth time, they count their money very carefully.
20. The twentieth time prospects see the ad, they buy what it is offering.”