Originally posted by TheDoctah:
...As for giclee printers quietly substituting lesser materials; that's madness. Talk about a quick road to a ruined reputation. I'm sure there must be some who'd do so, but the mentality escapes me.
Certificates of Authenticity provided by reputable giclee publishers often include information about the inkset and paper, especially if it is one of those recommended for longevity by the Wilhelm Institute, the go-to source for that kind of information.
Mr. Wilhelm and his staff must be very busy these days with all the changes going on in that segment of the art industry.
Yes Doctah, it would be madness for a reputable publisher to purposely mislead fine art giclee customers. But almost anyone can be a publisher now, and reputation may be a secondary concern. For example a self-published artist who markets locally or regionally may be be more concerned about immediate profit than longevity or reputation. Or the artist/publisher may have good intentions, but suffer from what we could say is innocent ignorance.
Professional, big-name publishers are surely the best bet. What about prints reproduced overseas, where a subcontractor's quality control could be difficult to monitor? Longevity may not be judged by appearance, so if a subcontracted printing job is inferior, it could be years before that is known.
Also, such substitutions could happen accidentally, when a supplier says of a new development in paper or inkset, "It's just as good as XYZ". A manufacturer's marketing claims could mislead, which is why Wilhelm's work is so important.
When a customer brings in a giclee on paper, board, or canvas without a statement about its production materials, we have to guess its longevity. For the purposes of informing customers and properly framing such a giclee, would it be safer for us to assume the best or the worst?