Baer Charlton
SPFG, Supreme Picture Framing God
So there I was reading blithely along over my morning Cheerios... and I started choking and sputtering and the next thing I know, my wife is trying the Heimlich choke.... [around the middle honey, not the neck... or was she trying something else???]
There on page 12, a nice picture with a simple weighted bottom....
and the copy reads:
"The antique print framed by Framerica represents a classic "gallery-hang" design. A "gallery-hang" is oftentimes used when the artwork is hung high on the wall, allowing the matting to look even all around. In this instance, the bottom portion of the the mat had to be larger."
Trans-logic like this may work for some, but I think for a Trade Journal that is about to put itself out there as an "Education" forum... they had better do their research more fully.
A weighted bottom is to counter act the optical illusion that the image is sinking into the mat..nothing else.
Galleries don't and never did hang pictures that had people craning their necks and if they did, to make the mat look even you would weight the TOP..
It's called PERSPECTIVE. Same reason the Doric columns on the Parthenon are slightly larger at the top, so that over the 43' they look symmetrical.
I thought about writing a missive to the author, but no by line is given. So I thought about a letter to the editor, then after thinking about it for a while, I realized that this was nothing more than an Infomercial for Framerica.
I would be nice to see new writers come along.. but only if they write 1) informed pieces 2) informative pieces and 3) aren't just another infomercial camouflaged as news. We get enough of that on TV.
There on page 12, a nice picture with a simple weighted bottom....
and the copy reads:
"The antique print framed by Framerica represents a classic "gallery-hang" design. A "gallery-hang" is oftentimes used when the artwork is hung high on the wall, allowing the matting to look even all around. In this instance, the bottom portion of the the mat had to be larger."
Trans-logic like this may work for some, but I think for a Trade Journal that is about to put itself out there as an "Education" forum... they had better do their research more fully.
A weighted bottom is to counter act the optical illusion that the image is sinking into the mat..nothing else.
Galleries don't and never did hang pictures that had people craning their necks and if they did, to make the mat look even you would weight the TOP..
It's called PERSPECTIVE. Same reason the Doric columns on the Parthenon are slightly larger at the top, so that over the 43' they look symmetrical.
I thought about writing a missive to the author, but no by line is given. So I thought about a letter to the editor, then after thinking about it for a while, I realized that this was nothing more than an Infomercial for Framerica.
I would be nice to see new writers come along.. but only if they write 1) informed pieces 2) informative pieces and 3) aren't just another infomercial camouflaged as news. We get enough of that on TV.