First off, let me tell you that I am allergic to rules. *achoo*
But if I had any gentle guidelines, they would be:
-Let your framing have a signature look and let it be in demand!
-but don't let that look become a rut.
I try take in an overall view of framing. I notice in a shop if every picture has a double mat, light color on top, 1/4" of a darker color underneath. I admit: it bores me. Oh, and a generic wood frame. ZZZZZ. I like to see things 'mixed' up a bit. What's wrong with the look I call mat-as-a-liner- that is a narrowish mat with a chunky frame?
I like framing that is just this side of exciting. This is a challenge to not let it become "All About The Frame." I get in the mood to get a little wild with my framing, but I will do it with subtlety! I try. I find that I can use outlandish colors in french lines (a lot of them) and get away with it. A busy, but appropriate, fillet on a frame rather than on the mat gives you a bit of 'room' shall we say. Sometimes just painting bright white bevels the color of the face paper means you can get away with a louder mat color. Stuff like that.
It's the details that add up to an unusual, fresh, original, yet classic design.
Oh, also, I try to weed out the trends. I don't like when my stepdaughter looks at something (not even just framing) and says (with contempt) "That's SO eighties!"
I try not to make antique art/prints looks brand spanking new. I strive to frame them in a way to talks nicely to their age. No white bevels!
edie the babbling goddess