Being a small MOM & POP (mostly POP) frame shop, my advertising $'s are limited and I want to get the biggest bang for the buck. I've been open for allmost 2 years now and have done some direct mail and some radio spots. (I get the radio spots at a barter\trade rate.) The radio spots seem to be the best "bring 'em in the door" advertising I've done. FINALLY to my question, DECOR magazine is selling a 6-8 page booklet "decor HOME" with your shop imprint only on the front cover. Has any one used this advertising piece? And if so, how was the response to it? DECOR says it will "drive new customers into your store". If you have used it, did it work for you?