Dealing with "customers on the run"?

jim_p

SGF, Supreme Grumble Framer
Joined
Apr 8, 2007
Posts
2,151
Loc
Natick, MA
I had two incidents this week with very good, very lucrative, and very busy customers. In both cases the customers breezed in and out of the shop placing their orders quickly, and we ended up not nailing down some critical detail or other.

Customer "Z": He's decorating a large space in town and has repeatedly brought us items to print and frame. Sometimes he has us do the framing, other times he brings us antique frames he got elsewhere. He's a really nice person, but very busy. Most recently he brought us some large items to print, dry mount, and insert into frames that he supplied. The question of glass came up; did he or did he not want to do these with glass? I wasn't there, but apparently my staff went round a couple times with him on this, and he finally decided he didn't need glass.

We rush to do the job so we can deliver it before he disappears out of town for a month. We deliver it and he says "Where's the glass?" He was in such a hurry when he placed the order that we couldn't sit him down at the end and go over every order in detail. Since these were not high-value pieces we ended up comping him regular glass and he was fine with that.

Customer "Y": He doesn't come in very often, but when he does it's to print ENORMOUS giclee prints (we're talking 40x60 and up here). The most recent time he breezed in, ordered a reprint of a piece we'd done earlier, and breezed out. My staff took the order; I wasn't there. When I went to do the job I noticed it said "Watercolor paper". That set off an alarm; this guy typically has us print on canvas. I rang him up and confirmed that it was indeed canvas that he wanted. Turns out my staff showed him the watercolor paper and asked "Is this what you wanted?" He felt it and said "Yeah, yeah" and then breezed out. Apparently he was in too much of a hurry to notice the difference.

So: do you have any strategies for putting the breaks on and ensuring all the details are correct when placing an order?
 
Whenever I have customers like that, and it seems to be more and more, especially with newer customers who don't realize that it might take some time, I either ask them to come back, or, if I am familiar enough with them and what they have in mind, I tell them I will email them with all the fine details, have them look that over and email me back with an 'okay good to go'.

For design, I would just take a photo of final design and email that.

It is not completely fool proof either, but better than nothing.
 
This is where a visualization system comes in very handy. We just email a couple of prospective design photos with prices and take the order and payment over the phone. It does't happen too often, but some of our busy corporate customers use this option regularly.
 
I got a customer a bit like that. ;) He is an artist of some repute and sells quite a few limited ed canvas prints of his work. I've made him frames for a few years now and are used to doing his stuff quickly. Between us we have developed a sort-off private language for his frames which works fine most of the time but it has to be said can be slightly ambiguous. He also tends to order frames at the last minute and I have to do some fancy footwork sometimes to get the frames done. They are all hand-finished. So he will breeze in with a truckload of canvases and reel off what he wants - "can you do those three as usual and and extra one all gold? And two drawings frames like the one you did last year but not dusty......". Get the picture? Sometimes I get a few dimensions on a little bit of paper. It's all perfectly clear to me while he's in the shop. Soon as he has gone I wonder what the heck he just ordered.:shrug:
Most of the time I get it right. There have been screw-ups but we manage to work around them. ;)
 
Write a list of all of the details you feel you need to know, require the customer to leave a deposit (or sign something) before work can start, and don't allow that stage to begin until you have all of the necessary details.
 
In both cases the customers breezed in and out of the shop placing their orders quickly, and we ended up not nailing down some critical detail or other.
It is necessary for customers to take their orders seriously enough to provide all of the necessary information. Around here, the order doesn't start until the questions are answered, the design is written, the customer agrees with the design details, and the deposit has been paid. I'll not accept responsibility for them being "too busy" to get it right.
 
As Kirstie said, visualisation software, we email a pdf of the visual plus project report, this is all accurate to the mm and to the penny, it contains all relevant information including, glass type, mount size colour and type and so on.

you can't really get it wrong.
 
It is necessary for customers to take their orders seriously enough to provide all of the necessary information. Around here, the order doesn't start until the questions are answered, the design is written, the customer agrees with the design details, and the deposit has been paid. I'll not accept responsibility for them being "too busy" to get it right.

For most customers, this is true, but we also have some regulars, especially busy corporate customers, who rely on us to just send the quote and a couple of visualization choices, and they write back to say OK to the design they want. With corporate regulars that's all we need. With the general public this is rare anyway, but we get payment in full before we start as we do with all retail orders.

BTW, we don't send specific copies of material specs with the quote, just general specs -- type of glazing, type (not number) of frame, type of mat. "Gold frame, blue mat, UV protective glass" I don't want to invite a customer to send my visualization and design ideas around to get competitive quotes as it is way too easy to underbid another quote when you have everything laid out in front of you. If I have the art in hand, this is rarely an issue anyway.
 
I have often wondered if customers send our reports to competitors, ours do contain all specifics including supplier codes, even the mounting method to be used, I do believe most of our customers use us because of the quality of job rather than just on price,..
 
I have often wondered if customers send our reports to competitors, ours do contain all specifics including supplier codes, even the mounting method to be used, I do believe most of our customers use us because of the quality of job rather than just on price,..

With regular customers this is the case here, but when we are dealing with someone new, we prefer to err on the safe side.
 
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